Branding & Inbound Marketing Blog

Check out this Branding & Inbound Marketing Blog for awesome tips, strategy, and resources...

How to Connect Content to Cash

Content marketing is one of the most popular and fastest-growing strategies in the inbound methodology. And yet, a lot of content writers, marketing managers and even CEOs have a hard time connecting the value of content to their end goal of generating revenue. The old way of thinking about this is a marketing adage: “I know 50% of my marketing is working, but I don’t know which 50%.” The new way of thinking about this is: “I know exactly which content on my website is helping turn website visitors into paying customers.”

How to Set Up HubSpot: 8 Tutorials to Get You Started

Setting up HubSpot can be daunting. While you may find other tools that are much more complicated...

How to Plan Your Marketing Budget for the Quickest Return on Investment

No matter if you have control over your allocated marketing funds or not, you can efficiently...

How Much Should I Expect to Spend on Digital Marketing

As digital marketing continues to grow and take over market share from traditional marketing, many...

How Brick and Mortar Brands are Pivoting to E-Commerce to Survive

From major, national consumer brands shuttering stores to the news of Amazon profits during the...

10 Categories of Tools to Help Lean Into Your Digital Marketing Strategy

The landscape of marketing technology (MarTech) and all of the tools included is nearly infinite....

How to Create Content That Will Grab Your Audience’s Attention

With over 2 billion websites on the internet, it’s safe to say the competition is REAL. And while...

What are Buyer Personas and Can Creating them Accelerate My Marketing?

“You gotta know your buyer!” That’s a statement we hear over and over again, to a point where it...

What a Child’s Nursery Rhyme Can Teach You About the Customer Buyer’s Journey Stages

What’s more frustrating than being pressured to “Buy, Buy, Buy!!”? If the very first thing a...

A Marketing Manager’s Guide to Getting Buy-In for Digital Initiatives

Are you a frustrated marketing manager at a company where your management team holds back on...

Brand Building Strategies to Attract Customers

Originally published in 2018, we've updated this post with new information and links for 2020. So...

How to Find the Time to “Do It All” in Marketing Today

We all get the same number of hours in a day. 24. Most of us have similar schedules for work time,...

Ideal Client Profiles VS Buyer Personas

Originally published in 2018. Updated with links and info in 2020. The sad truth is that most...

Rethink Your Website: Customer Experience Platform with a RevOps Perspective

We've taken a deep dive into the Customer Experience Platform as we see it, through the eyes of the...

Rethink Your Website: The Service Side of a Customer Experience Platform

This is part 4 of our Customer Experience Platform series. You can see previous installments here:...

Rethink Your Website: The Sales Side of a Customer Experience Platform

This is part 3 of our Customer Experience Platform series. You can see part 1 here and part 2 here....

Rethink Your Website: The Marketing Side of a Customer Experience Platform

Welcome to part two of exploring using your website / CMS as a customer experience platform. You...

Rethink Your Website: An Introduction to a Customer Experience Platform

It’s time to change your way of thinking. Your website and its content management system (CMS) is...

The Real Metrics to Measure in Online Marketing

Your online marketing needs focus. Without it, you’re just “throwing it all out there” and hoping...

WordPress vs. HubSpot CMS Hub: Unpacking the True Costs

Remember the good old days when WordPress was simply a great way to use open-source tools to build...

5 Killer Sales and Marketing Video Strategies

Do you have a hard time leveraging video for your sales and marketing efforts? If you ask most...

What is Growth-Driven Design & Why It’s the Superior Website Redesign Methodology

The dreaded website design. Few marketing teams look forward to overhauling their entire site from...

How Digital Marketing Continues to Change

Marketing is the beginning of a conversation with ideal prospects; it can come from many different...

8 Ways to Use Mobile UX Design to Improve the User Experience

Web designers typically design for desktop viewers when creating website layouts. But, while...

In-House Marketing Versus Marketing Agency

As a marketing manager, you’ve got your hands full. You’re ready to scale up your marketing...
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