Branding & Inbound Marketing Blog

Check out this Branding & Inbound Marketing Blog for awesome tips, strategy, and resources...

Brand Building Strategies to Attract Customers

Originally published in 2018, we've updated this post with new information and links for 2020. So you want to build your brand and attract lots of new customers? Great! But the truth is, “brand building” probably means something a little different than you think it does. First, brand building is more than brand awareness because brand awareness alone will NOT make it rain leads (unless of course you’re in business of giving away puppies and ice cream). Brand building is a set of strategies to improve your reputation, increase your relevance and become more visible to your potential consumers.

How to Find the Time to “Do It All” in Marketing Today

We all get the same number of hours in a day. 24. Most of us have similar schedules for work time,...

Ideal Client Profiles VS Buyer Personas

Originally published in 2018. Updated with links and info in 2020. The sad truth is that most...

Rethink Your Website: The Service Side of a Customer Experience Platform

This is part 4 of our Customer Experience Platform series. You can see previous installments here:...

Rethink Your Website: The Sales Side of a Customer Experience Platform

This is part 3 of our Customer Experience Platform series. You can see part 1 here and part 2 here....

Rethink Your Website: The Marketing Side of a Customer Experience Platform

Welcome to part two of exploring using your website / CMS as a customer experience platform. You...

Rethink Your Website: An Introduction to a Customer Experience Platform

It’s time to change your way of thinking. Your website and its content management system (CMS) is...

The Real Metrics to Measure in Online Marketing

Your online marketing needs focus. Without it, you’re just “throwing it all out there” and hoping...

WordPress vs. HubSpot CMS Hub: Unpacking the True Costs

Remember the good old days when WordPress was simply a great way to use open-source tools to build...

5 Killer Sales and Marketing Video Strategies

Do you have a hard time leveraging video for your sales and marketing efforts? If you ask most...

What is Growth-Driven Design & Why It’s the Superior Website Redesign Methodology

The dreaded website design. Few marketing teams look forward to overhauling their entire site from...

How Digital Marketing Continues to Change

Marketing is the beginning of a conversation with ideal prospects; it can come from many different...

8 Ways to Use Mobile UX Design to Improve the User Experience

Web designers typically design for desktop viewers when creating website layouts. But, while...

In-House Marketing Versus Marketing Agency

As a marketing manager, you’ve got your hands full. You’re ready to scale up your marketing...

How the Right CMS Frees Up Developers to do the Work They Love

Developers: Do you want to spend time updating your company’s website? Color changes, grammar edits...

Will Digital Marketing Replace Traditional Marketing?

How many years have marketers been beating the “traditional marketing is dead” drum? Since the old...

Here’s What You Missed on Season 3 of the Maiden Voyage Podcast

Here at Impulse Creative, we love podcasts: listening to them, being invited on them and,...

How to Close a Sale without Shaking Hands - Transitioning to a Digital Strategy

It feels like we’re all remote workers right now (April, 2020). With that remote work comes a new...

Why IT Managers are Embracing the HubSpot CMS Hub

Marketers who don’t understand CDNs, SSL certificates or proxy servers make an IT manager’s life...

6 Marketing Tactics to Help Reallocate a Conference Marketing Budget

If there’s one constant in the world of marketing, it’s that everything changes.  Whether it’s the...

How to Move Quickly into a Digital Marketing Strategy

Where have all the leads gone? Whether you're facing the 2020 pandemic, or the changing landscape...

Our Inbound Team’s Favorite Self-Growth Content this April

With social distancing being the temporary “new normal,” our Inbound Marketing team has some extra...

The Top 10 Best Practices for Creating High-Converting Landing Pages

Everyone wants a beautiful landing page that performs like an Oscar-winning star. But even after...

Four Ways To Get a Killer Business Brochure Design

Today’s marketing landscape is vast. With numerous avenues for conveying a message to potential...

What We Love About the HubSpot CMS Hub [Professional and Enterprise]

The launch of the new HubSpot CMS has everyone around Impulse Creative giddy with excitement. 
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