Generating consistent blogging content is the best way to attract leads and demonstrate your real estate expertise. Even after we convince agents maintaining a blog is essential to their business, it can be difficult to generate enough topics to keep your new blog fresh and attractive. Explore these 10 topics to help your website attract new traffic and increase leads.
Answer Frequently Asked Questions (FAQ)
Real estate agents know all buyers and sellers generally ask the same 10 or 15 questions. List and thoroughly answer these questions in a blog post. Be sure to include relevant keywords and phrases, and consider keeping it as a static page on your website.
Review local businesses & restaurants
Demonstrate your local expertise by reviewing a few of your favorite local businesses, restaurants, or stores. Remember, anything you can do to keep visitors engaged while also educating them about the community will be helpful.
Some buyers live for the thrill of renovation - the special satisfaction that comes from making your dream home a reality. Use your interior decorator connections to develop a few ideas and then supplement your post with a few pictures. Go the extra mile by featuring renovations performed by a recent buyer. This will show visitors you are building strong and lasting relationships with clients.
Tell your personal story
Becoming a successful real estate agent requires that perfect mix of business and personality. Start building relationships with leads by telling the story of your real estate journey. Be sure to emphasize why you love helping people find their dream homes.
Profile a member of the community
Publicize your community connections by writing a profile of a prominent community member. Writing a profile is as easy as a short interview and a photograph. Profiles are also a great way to cross-promote your agency with other businesses.
Profile the local schools
Buyers with young families want to know what kind of schools are the in the area. School statistics are easily accessible online.
Share a TED Talk or business video
This is a great and easy share if you are pressed for time trying to reach your monthly blogging quota. Share the video in your blog post and include a few sentence reaction so it’s not too impersonal. If your audience is primarily millennials, list the speaker’s key points so they don’t have to stream a ten minute video on a mobile device.
Focus on local neighborhoods
Every neighborhood has its own unique style; maybe it’s art, architecture, restaurants, lifestyle, or history. When you write a blog post to profile one of these communities, make sure to use relevant local keywords to drive local traffic.
Create a case study
It’s okay to publicize your own success on your website. Take a client’s positive review and turn it into a case study. Detail the process, what they client was looking for, and how you were able to find the property to fit their needs. Just be sure to get the client’s permission before writing the profile.
Make market predictions
The housing crisis caused buyers to be more savvy and conscientious than ever. Since real estate agents deal with housing numbers, prices, and statistics everyday, write a short report detailing your communities housing projections. If you want extra data, listings sites like Trulia and Zillow are full of relevant information.
Whose reading anyway?
Blogging consistently is a waste of time if you don’t take the proper steps to get your information to the right people. If you want your expertise in front of the best leads, download our free ebook, the Beginner’s Guide to Inbound Marketing for Real Estate Agents, to learn how to hone your marketing strategy across the internet. You’ll find the best tech tips for attracting new leads and nurturing interested buyers into conversions.