It wasn’t that long ago that radio ads, newspaper ads, and TV commercials were the marketing methods of choice. But today, these methods are not only interruptive, they’re ineffective. Outbound marketing is quickly becoming a thing of the past, leaving room for the new kid on the block: inbound marketing.
Unlike outbound marketing, inbound is about catching people where they’re already looking for information - online. It’s about creating content that builds and nurtures people down the inbound marketing funnel, turning strangers into customers.
Whether you’re new to inbound marketing or you’ve been doing it for years, there will always be times when you find yourself needing a bit of inspiration. What better way to get inspired than to be surrounded by thousands of other people who love inbound as much as you?
INBOUND is a yearly conference that’s designed to provide the education, inspiration, and connections you need to transform your business and inbound marketing efforts. This year’s conference is less than two months away, and the thought of going to Boston to listen to the brightest minds in the industry has us bouncing in our yoga ball chairs.
From marketers to entrepreneurs to best-selling authors, INBOUND 2015 lineup is full of speakers who will undoubtedly leave us feeling inspired. There’s no shortage of experience and expertise, and we’re beyond excited to have the opportunity to listen to these speakers share their stories and advice.
If you’re like us and can’t wait another two months to feel inspired, you’re in luck. We’ve compiled a list of quotes from some of the speakers from INBOUND 2015. Read them, tweet them, share them, and absorb them. Whatever you do, we hope you love them.
Seth Godin, Best-Selling Author
“The only thing worse than starting something and failing is not starting something.”
“The cost of being wrong is less than the cost of doing nothing.
“If it scares you, it might be a good thing to try.”
Daniel Pink, Best-Selling Author
“The monkeys solved the puzzle simply because they found it gratifying to solve puzzles. They enjoyed it. The joy of the task was its own reward.”
“When the reward is the activity itself - deepening learning, delighting customers, doing one's best - there are no shortcuts."
Brené Brown, Researcher and Storyteller
“The truth is: Belonging starts with self-acceptance. Your level of belonging, in fact, can never be greater than your level of self-acceptance because believing that you're enough is what gives you the courage to be authentic, vulnerable and imperfect.”
“Vulnerability is the birthplace of innovation, creativity, and change.”
“You are imperfect, you are wired for struggle, but you are worthy of love and belonging.”
Sophia Amoruso, Founder and Owner of Nastygal
“Things may come to those who wait but only the things left by those who hustle. —Abraham Lincoln”
“If you’re frustrated because you’re not getting what you want, stop for a second: Have you actually flat-out asked for it? If you haven’t, stop complaining. You can’t expect the world to read your mind. You have to put it out there, and sometimes putting it out there is as simple as just saying, “Hey, can I have that?”
“There are secret opportunities hidden inside every failure.”
Jonah Peretti, Co-Founder and CEO of Buzzfeed
“The biggest misconception people have is that quality is all that matters. The truth is that quality helps, but there's a ton of high-quality things that don't go anywhere.”
“People say the Internet's made of cats. The reason isn't because of cats; it's because people like to have an emotion where they say 'aww' all at the same time.”
Leslie Bradshaw, Made by Many
“As with any relationship, the market favors those who give more value than they ask for.”
Ann Handley, Content Marketing Profs
“Make the customer the hero of your story.”
“Our online words are emissaries. They tell the world who we are.”
Alexis Ohanian, Reddit
“Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.”
Want to learn more about inbound marketing in preparation for INBOUND 2015? Download our free eBook, The Beginner’s Guide to Inbound Marketing