Business blogging isn’t a passing fad; it’s a crucial and effective way to bring interested viewers to your website. More and more businesses every day are finding out just how beneficial hosting an industry-related blog on their website can be. The most recent surveys are saying that over 50% of companies have a blog, meaning if you don’t have one- you’re in the minority. Still not convinced you need one?
Benefit #1: Websites With a Blog Get More Traffic.
The first benefit of blogging is that it helps drive new traffic to your website by working closely with search engines and social media platforms. Every visitor that comes to your site is a potential lead and hopefully, a future customer. More visitors mean more customers, it’s as simple as that. Every time a blog post is published on your site, it's one more indexed page on your website. Every new indexed page is one more opportunity for you to show up in search engines and drive traffic to your site through organic search. It’s always a good idea to write blogs for readers, not crawlers. As it turns out, Google likes content written that way too! Reader-friendly content turns shows up at the top spots on Search Engine Results Pages (SERP) and attracts more website views.
Benefit #2: It Helps Turns Those Visitors into Leads.
So, you’ve pulled them onto your website...now what? Your blog does more than just bring people in; it helps you convert them as well. Each post is an opportunity to generate new leads. This can be done by making sure each blog post ends in a lead-generating call-to-action button (CTA). These CTAs are for offers like free ebooks, whitepapers, fact sheets, webinars, free trials, and essentially any content asset that someone would be willing to exchange their information for. They get your free offer and you get their contact info to nurture them into a purchase. Everyone wins!
Benefit #3: Blogging Drives Long-Term Results.
Your blog post doesn’t disappear; it’s a permanent asset to your website. One hour of effort today can turn into hundreds or thousands of views and leads in the future. How? Your blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post. So while you're contacting your newly-acquired leads and turning them into customers, you're also driving traffic and gaining even newer leads all the time.
Benefit #4: It Establishes Authority.
Consumers need to trust a company before they make a purchase. The best business blogs answer common questions their leads and customers have. If you're consistently creating content that's helpful for your buyer personas and target customers, it'll help establish you as an authority in their eyes. After all, who better to purchase from than the company who answered your questions and helped you along the way?
Don’t get left behind! Your business needs a blog full of remarkable content and expert industry tips, there’s no denying it. Don’t leave your website alone out in cyberspace, find out what the inbound methodology can do for your company’s online presence. Download our free “Beginners Guide to Inbound Marketing” eBook today!