Rachel BeggDelivering the best user experience means you care about addressing and helping users reach their goals. Crafting a website that is tailored to your visitors and their needs is a huge part of best practices and should be a high priority. Aligning the goals of your users and your business is critical to creating a great experience. Check out five keys to making sure your site is delivering highly informative and great user experience.
1. Make Your Website Is Appealing
Utilizing the space on your website is key to creating a visually appealing site. Relying on simplicity to draw your user’s eyes towards the important information and keeping your pages clutter free is a best practice to consider. Emphasizing the content you want to use to guide the user towards next steps is an appealing factor when considering their experience. This relates pertinent details to a visitor that is useful when helping them solve their goals.
2. Your Website Should Be Useful
Your website should be helpful to your users. It should help them identify their problems and guide them into solving these problems using your site. This is after all, the reason why they are visiting your website. Provide useful content that aligns with where your potential customers are in their buyer’s journey. Someone doing more research about a particular problem shouldn’t be barraged with content promoting sales offers. Being aware of your visitors process with help you feature the right types of content that satisfies their needs.
3. Your Website Should Be Intuitive
Creating unique experiences that pursue solving one goal at a time is the objective. Your website should meet the users where they are. Establish one goal per page to make sure your visitors are not overwhelmed with actions. This helps lead visitors in a step by step fashion through their buyer’s journey. You should also be exposing different offers to different users. Utilizing smart content to provide fresh and relatable material to different users ensures that you are tailoring your marketing in a way that serves a few of your buyer personas, not just one.
4. Your Website Should Be Consistent
As social psychology tells us, humans respond to familiarity. It’s a trait you should always keep in mind when developing out the user experience details for your website. Site-wide consistency should be a goal with not only design, but also content. The frequency of keywords, brand logos, terms, etc., should be prevalent and easily familiarized by your users. You don’t want them confused. Keep the consistency going throughout your entire site.
5. Your Website’s Content Should Be Accessible
Creating a navigation that helps users achieve their goals is a part of making sure content on your website is accessible. There are a few tricks to make sure your navigation appears in places user might look for them. Including them pre-fold and in the footer of your site pages ensures that they are easy to get to at every juncture. Also, using research to determine if your audience responds better to a flat or deep navigation bar is important. As always, keeping it as simple as possible is a best practice.
Your user experience goals should always align with your customers to create the best results for both. Want to deep dive into making sure your business brand and goals are aligned? Download our FREE guide: DIY Brand Audit
