8 Reasons to Include Video in Your Digital Marketing Strategy

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Video on a landing page can increase conversions by 80% or more.

This should not be a surprise to anyone, considering that video now appears in 70% of the top 100 search results listings. Viewers are much more likely to buy a product after watching a video, but why? Because video is to-the-point content, with the highlights and information that matter the most. Cut out the BS with content that’s quick and pretty to look at, because let’s face it, people prefer to watching a video over reading. The world is all about the quick visual aids! I know i am! That’s why video helps increase conversions for businesses working to get more interaction and potential buyers on their landing page.

By 2019, internet video traffic will account for 80% of all consumer Internet traffic.

Again, this shouldn’t be a surprise! If you haven’t already noticed, videos will appear in almost every search query you make. Go ahead, Google something. I almost guarantee there will be a video for that subject matter.  Googling for a “ how to “ question? You can bet your last dollar there will be one (if not hundreds of thousands) of videos answering your oh-so-important question. It only makes sense for all businesses to start  jumping on the hype train that is video marketing. People surfing the web are starting to expect it, so give them what they want!

You’re 53 times more likely to show up first on Google if you have a video embedded on your website

What business wouldn’t want to rank first in Google searches!? Adding a video to your campaign increases your chances of being spotted when the average joe googles something related to what you are offering. Of course, properly using SEO tags will help make this possible. Using the right keywords to help your business content show up is extremely important. It won’t matter how amazingly awesome and visually spectacular your video is if it doesn’t support a vast and strong keyword SEO. You don’t want that, right? Right?!

Almost 50% of internet users look for videos related to a product or service before visiting a store

Research is one of the many phases in the buyer’s journey. Buyers want to know who has what they are looking for, and if it’s the right fit for them. With the right video content, you are more likely to convert viewers into customers, showing everything you have to offer in under 2 minutes or less. People want you to get to the point and show them what you have to offer for them, so don’t exceed over 2 minutes. Keep it short and sweet people! That’s sweet spot should be your ultimate goal.

Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers

There is nothing more frustrating than an amazing product that isn’t getting the recognition it deserves just because you are lacking basic video content showing all the cool features it has to offer. If you don’t have video as part of your marketing campaigns, that scenario is probably happening in your business. Online shoppers will be more attracted to what you are selling if you have that nice shiny video welcoming them to your website or social media page you have. Don’t sell your product short, get that video content out there and show the world what you and your company are made of.

43% of people want to see more video content from marketers in the future

The numbers don’t lie folks. 43% of people want to see more videos from their marketers, and the numbers will only keep going up. Most of the time, consumers searching for something on their phone want results instantly. People don’t have the time to read a long-winded thesis about every product. Web surfers just want the bullet points, and nothing delivers the highlights better than video. With a strong video message showcasing your super awesome product, online shoppers will more likely turn into loyal returning customers. The people have spoken and they want more visual aids showing the products they are hunting for. So start delivering that content.

People spend 2.6x more time on web pages with video

The last thing any business owner wants is a potential buyer coming and going from their site in the blink of an eye because it just didn’t catch their attention. Give them a reason to stay on your page a bit longer. Video content is a great way to keep site visitors longer so they can absorb all the awesomeness you’re using to convert them. The buyer learns a lot about a great product while you get a customer. Sounds like a win-win to me!

Because Video is Awesome!

If it wasn’t awesome, video wouldn’t be everywhere from Twitter to Facebook, Instagram, websites, forums and the list goes on. At the end of the day, everyone enjoys a good video, whether it’s for research, entertainment, or pursuit of buying something shiny and new, videos communicate your message better and faster than any written form ever could. Times are changing and online viewers want more video with their marketing. Don’t get left behind with your campaign lacking that marvelous content we know as video.

So what stats stuck out to you most? Do you have your own you would like to share? Leave a comment and let us know. For more information about video marketing click on the click below.

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