Originally published in 2018, we've updated this post with new information and links for 2020. So you want to build your brand and attract lots of new customers? Great! But the truth is, “brand building” probably means something a little different than you think it does. First, brand building is more than brand awareness because brand awareness alone will NOT make it rain leads (unless of course you’re in business of giving away puppies and ice cream). Brand building is a set of strategies to improve your reputation, increase your relevance and become more visible to your potential consumers.