Jeffrey Lewis

Four Ways To Get a Killer Business Brochure Design

Today’s marketing landscape is vast. With numerous avenues for conveying a message to potential customers, brands have more tools at their disposal than ever before. And it would seem that many of them are free or cost a fraction of what a large advertising campaign of yesteryear would have cost. 

Yes, Your Website Design Has a Shelf Life

Chances are if you've recently gone through the website design process you're hoping that you won't...

The New Slack Logo is a Great Reminder of the Power Logo Design Holds Over Us

Slack, everybody's favorite inter-office messaging app, recently updated their logo. Like just...

How to Get a Business Card Design People Won’t Throw Away

Most business cards are boring as hell. A small slip of paper with some numbers and text on it,...

4 Email Designs To Inspire You To Design Better Emails

I delete much of the email I get. I don’t even open most of it. I really don’t even remember why,...

How Netflix Uses Typography to Market Original Shows

Every night, after I’ve used up all my brain power during the day crafting exquisitely fantastic...

3 Websites with Amazing User Experiences And Why The Hell You Should Care About UX Anyway

Google provides a wonderful experience for their users. Just before I began writing this blog...

Time to Start Thinking Seriously About Typography for Your Brand

Oh typography. How I love thee. The power of type cannot be overstated. A piece of text rendered in...

A Good Logo Comes With Options

What Makes a Logo “Good?” Some logo designers would argue the exploration of color theory makes a...

Shared Success: Making the Client a Part of The Process

Client. The word evokes certain feelings and carries both negative and positive connotations.

What is Responsive Website Design and Why Does it Matter?

When your website looks and works the same across all screens, it is considered responsive....

13 Awesome Landing Pages to Steal From

Landing pages come in all shapes, sizes and purposes.

4 Essential Landing Page Elements that Make or Break Your Conversions Like Whoa

If you’ve spent any time experimenting with inbound or digital marketing, chances are you’ve come...

How Improving Your Website’s User Experience Might Just Increase Conversion Rates

  There is nothing more frustrating than technology that doesn’t work. It’s even worse when it...

5 Important Things To Consider When Designing or Redesigning a Logo

Logo design isn’t to be taken lightly. Logos are permanent. Well, kind of. If eventually you decide...

5 Tips For Picking Your Brand or Logo Colors

Color is super powerful. It has the ability to evoke feelings in us we didn’t even know we had....

The Color of the Year and 4 Other Design Trends for 2018

Last week, Pantone, the folks who set color standards for the earth, announced 2018’s color of the...

The Logo Design Process: Getting the Most Brand For Your Buck

Designing a logo is a lot like deciding to paint your house. You probably have an idea of the...

Feast Your Eyes on These 7 Delectable Restaurant Logos

Even the smallest mom and pop business deserves good branding. This is especially important for...

A Reminder I’m Designing For Humans

Most of the content I consumed at INBOUND 2017 is somewhat relatable to my role as a designer, but...

4 Days at #INBOUND17: Trading Skepticism for Inspiration

A Confession To Make I wasn’t looking forward to INBOUND. At first glance, HubSpot’s annual digital...

9 Brand Guides You Should Probably Copy & Steal* From

*Of course by copy and steal we mean study and execute better. Having a logo and some colors unique...

The Benefits of a Graphic Standards Guide

As the predominant visual mark of your brand, your logo deserves its due. You've hopefully invested...

These 6 Graphics Show the Difference Between a Logo and a Brand

If somebody asked you to describe the difference between a logo and a brand, would you be able to...

4 Reasons Your Website Isn't Ready For 2017

#1. It doesn't work on mobile The importance of having a responsive website design cannot be...
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