Juli Durante is an always-curious marketer interested in the big picture of marketing and sales to help companies drive big revenue. A HubSpot user since 2011, Juli’s deep understanding of inbound marketing campaigns furthers Impulse Creative’s mission of helping businesses grow better.
Content Strategy versus Campaign Strategy might not be the debate you thought you’d be reading about today, but quite often, when we analyze inbound marketing programs with our clients, we find that they have tons of content that’s underperforming.