For many of us LinkedIn, though not as massive as Facebook, is very important for the business and professional markets. It is where the serious people come to network and is mostly for business-to-business professionals.
LinkedIn has undergone another face lift and you are now able to customize your profile just a bit more. Optimize your profile for exposure and engagement. You won't just show up randomly on someones search if you don't have any information that would appeal to them.
1. Customize your profile URL
Not only does it look better but it’s also easier for people and organizations to remember and type in their browser. If there is an option, you always want to customize URLs. Take a look at the recent blog post on how to customize your Google+ URL.
Having a complete and up-to-date résumé is always very important in any situation, but more importantly on LinkedIn.
Some of the Information that you can add to your profile includes:
- Volunteer Experience & Causes
- Honors & Awards
- Skills & Expertise
- Test Scores
Showcase your Portfolio on your LinkedIn Profile
Don't just say it. Display it.
- Choose your favorite pieces
- Upload from your computer or import from other sites
- Let your work speak for itself
4. RecommendationsBuild your credibility with recommendations, don't ask for recommendations to people that you don't know or are not even a client as this will kill your reputation. I can't stand when I get 'Can you recommend or endorse me" from people that I don't know, not only do I delete it but I am more likely to remove them from my connections.
But don't be afraid to ask for a recommendation or endorsement. People will be more than happy to give them to you, but you have to ask.
Note: Recommendations and endorsements are not the same thing. Learn more about the differences between recommendations and endorsements.
Finally, be active on your profile. Social media engagement begins with conversations. Be sure to respond to people and comments, update your status, post your blog posts, and look out for things that you can comment on that interest you to support fellow professionals trying to make a difference by providing their own resources. Just don't be 'spammy'.
"By being active, people and organizations have more chances to see you. The more people and businesses that see you, the better your chances at landing a connection that may pay off in the future". - SocialMedia Today