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The most recent data shows that around 70% of active internet users, or 2 billion people, are currently using some form of social media. That’s a huge amount of potential customers out there, waiting to be reached by you and your brand. Inbound marketing can help you reach them, whether they are just becoming aware of your brand or ready to make a purchase. Let’s break down the four pillars and see where social media fits in:
The attraction phase is when strangers become visitors. It’s estimated around 85% of people are in this learning stage. Since a large majority of people are at this point at any given time, this is a huge market share waiting to be reached. Include more in your social media sharing than just information about your brand, and new people will find you every day. Tweet about pop culture, share links to informative articles from your blog onto your facebook page, the possibilities are endless!
Once you have interested visitors, it’s time to convert them using call-to-actions to send them to landing pages. As a savvy social media marketer, you will want to use quality content for your inbound marketing strategy to stay relevant. With proper keyword research and nurturing, you will stay relevant to the right people and they will become customers because they have come to know your brand and your products.
You’ve finally reached the point of sale- congratulations! Now is the time for tracking and fine-tuning your social media approach. Are people getting to the conversion stage but not closing? Take the time to find out why. Closing a converted lead can be a long, delicate process, but with patience it can be a rewarding experience for everyone.
You’ve already closed the deal, but your interactions with your new customer haven’t finished. Create specials moments between you and them and allow them to share it across their personal social media accounts. This is where first-time buyers become evangelists for your brand. Use social media channels and email campaigns to continue to engage with customers, offering content that interests them and exciting offers. Delighting the customer is the best way to upsell them, keep them coming back for more, and persuade them to share their experiences with others.
Social media platforms like Facebook, Twitter, and Instagram are great ways for potential customers to make personal connections with your brand. Promoting trust is what makes inbound marketing so powerful, and social media is a fantastic way to do that.
For a business looking to reach millennials, one of the top consumer blocks right now, an effective social media campaign that spreads across multiple platforms is essential. Through all stages of the inbound marketing methodology, social media can be used to move potential clients from one stage to the next, and keep buyers returning to your brand. For more help on crafting your social media platforms using inbound marketing, download our free eBook Mastering Social Media for Business.