2min read

Make your Marketing Dollars Work Smarter, Not Harder

by Remington Begg | October 10, 2013 at 6:09 PM

herby-medium_6843638952These days there's more to marketing than knowing how to create a good logo design or write a catchy slogan. These days, the name of the game is optimization. Just like fine tuning a racing car's engine, it's all about optimization. Marketing is no different.

At the most basic level, search engine optimization providers make changes and improvements to the coding, the quality, and the content of clients' websites, so that search engines will be more likely to put that site in front of the eyes of someone searching for what their clients have to offer. 

But it does not end there...

That optimization leads to further level of optimization, the optimization of sales leads. Inbound SEO leads boast a close rate over eight and a half times higher than traditional outbound leads, such as direct mail campaigns or billboards. At a local (or global) level, your Internet marketing agency can use things like guest blogs, forum comments, pay-per-click advertising, and a host of other tactics to meet searchers halfway, and bring in the kinds of leads that are already interested in buying.

A recent study showed that buyers are now more informed than ever before, in fact, they're 57% of the way through the buying cycle before they even reach out to talk to someone.

Social media marketing management is yet another level of optimization. Social media marketing management is the perfect way to make your advertising dollars work smarter, not harder. People are more likely to pay attention to well-crafted and useful articles if they are not sponsored ads. If they find the content compelling enough, catchy enough, or timely enough, they will share it with their friends... for free. You don't have to continue to pump marketing dollars into it to get that article viewed. It's got a momentum of its own.

Every stage of optimization is important, and some simply won't work without the others. It's not just about SEO any more! If you want to optimize your marketing budget, talk to an Inbound Marketing Specialist today, and see just how far your ad dollars can go.

photo credit: Andrea Pilotti via photopin cc