Google has been much more forthcoming lately regarding exactly what they’re looking for and what you can do to be ranked higher. This is a much-welcomed changed for SEO experts, web developers, and small business owners who previously had to make educated guesses as to what worked and what was weighed heavier.
Just recently, Google announced that Panda is part of the core algorithm for ranking websites. If you’re not sure what Panda is, go here for a handy Google help guide that breaks down how it changed SEO efforts in 2011. But even if you know Panda is, this announcement may still raise a few questions for you.
What is Google’s Core Algorithm?
Google’s core algorithm is what websites and search results are subjected to every day. Think of Google’s core algorithm as working 24/7 to decide who’s in the top spot. At its own discretion, Google will roll out a separate updates on top of the core algorithm to make additions to the basics if a certain Black Hat SEO tactic has become too prevalent, like when shady paid-for backlinks were penalized by the Penguin update in 2012.
What Does This Mean For You?
This is one of that rare times in the world of digital marketing that this announcement actually should mean nothing to you. You don’t need to change anything about your SEO tactics at all. When Panda was first released, it was considered an update- or addition to the core algorithm. Panda has now proven itself so effective and worthwhile, that is is no longer an addition and now part of the core itself. It doesn’t change how it works or how your website ranks, so keep practicing white hat SEO and you’ll be good!
Google’s own Gary Illyes described this with a great metaphor. Long ago, a car engine didn’t have a starter and the driver had to go in front of the car and use some tool to start the engine. Today we have starters in any car’s engine; it’s integrated. It became more convenient for the driver, but essentially nothing changed as far as how the engine itself works. That what Panda rolling into the core algorithm means for your SEO efforts.
There’s a lot more that goes into your website’s individual page rankings than what can be discussed in just one blog post. Don’t worry if you’re feeling overwhelmed, SEO may be confusing at first and change right when you begin to understand. Let Impulse Creative help! Download our free eBook Modern Day SEO and give yourself a solid foundation in your knowledge.