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Small business owners are passionate., I’ve been one myself and have worked for a few others. They often want to know what’s happening on every level, and feel like no one can do a job as good as they can. Is this you?
This passion, while well-meaning, can create unhappy, micro-managed employees and a stressed-out owner. That’s no way to grow a business in a scalable way. If you’re serious about growing, then you may want to hire agency experts to accelerate the operations of your business.
There’s a quote that has stuck with me about this exact topic, it goes a little something like this…
“Surround yourself with people who are smarter than you, then delegate. Pick people who are interested in what you're interested in.” -Russell Simmons
I love this quote because it rings so true if you want to grow your company. There’s no possible way a business owner can be all things, and be an expert at them. The one thing an owner or manager should be doing for the company is hiring the right talent. Talented marketing professionals are worth their weight in gold. And one the best sources for that talent is a marketing agency.
An agency is like a pre-packaged assortment of experts that you can hire, usually at a much more affordable rate than hiring each marketing expert individually. It’s like having an ace up your sleeve. You’ll have a content expert, social expert, strategy expert, design expert and anything else you need to grow. No more wearing multiple marketing hats!
Today, your competition will see you doing business as usual, by next month they’ll see you shift into a gear that they didn’t know was possible! You’ll be reaching tons of new people with amazing new content, eye-catching graphics, engaging social media, strategic website changes, and market-shifting branding efforts. It will literally be like supercharging your business.
Want to give it a try? All you have to do is remember there’s no “I” in team and take a step back from managing all things all the time. Delegating to an agency of highly-trained marketing assassins is a move made by a business ready for growth. The time you were spending juggling different marketing campaigns can not be spent growing your business in other ways. Your bottom line with thank you and your competition won’t know what hit them.