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Top 10 Most Popular Inbound Marketing Articles

by Dan Moyle | December 30, 2019 at 8:05 AM

What are the most popular inbound marketing articles of the year? And what does that say about marketers and what they’re looking for in their resources? 

Looking over the Impulse Creative blog for 2019, we found you’re looking for help with SEO, content marketing ideas, branding and more.

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The ten most popular articles on our blog this year, not necessarily published this year, have helped marketers stay current in trends, learn new strategies and tactics, find new content ideas and go deeper with their learning in the inbound marketing space. 

Here’s a look at the top 10 most popular inbound marketing articles on the Impulse Creative blog this year. 

10) Best Practices for Reposting Blogs (AKA Content Syndication)

Your blog. It’s a place your business publishes helpful content, thought leadership pieces and more. It’s so good, you celebrate by sharing it on social media and in email blasts. And boy is it a hit! People love it. In fact, people love it so much that some other outlets reach out and ask to publish your work on their website. 

Wait? 

Is that a thing?! 

You betcha! It’s called content syndication, and it could mean big things for your business.

Read: Best Practices for Reposting Blogs (AKA Content Syndication)

9) 3 Ways to Market Your Craft Brewery More Effectively

Craft beer. In some communities, you’ll find more craft breweries than dentists or chiropractors.

Home brewers have expanded out of their garages and started businesses en masse. These small craft brewers are serving this growing market and beginning to make a name for themselves in a very competitive beer market.

With a growing, crowded market, many craft brewers learning how to market their brand on the fly and so much going on, it can be difficult to find an audience.

Pour a pint and pull up a seat. This popular article brings you three ways craft breweries can use content marketing to build an audience and bring their beer to the masses.

Read: 3 Ways to Market Your Craft Brewery More Effectively

8) These 6 Graphics Show the Difference Between a Logo and a Brand

If somebody asks you to describe the difference between a logo and a brand, would you be able to answer them? Throw in the idea of a brand identity package, and many of us end up even more confused.

Any brand marketing itself should be prepared with the tools needed to communicate to their customer base effectively. 

In this article, you’ll learn the difference between a logo and a brand identity to connect with your customers and establish consistency across marketing efforts.

Read: These 6 Graphics Show the Difference Between a Logo and a Brand

7) Liking Your Own Post and 5 Other Things Not to Do on Facebook

If you’re a business, your Facebook isn’t a free-for-all anymore. There are rules to follow to keep your page looking professional. 

Your Facebook page is a representation of you and your brand. It’s your public face. Make sure you're not being off-putting or offensive in any way or you may regret it.

Find out how you can stay out of Facebook jail with this helpful quick-read.

Read: Liking Your Own Post and 5 Other Things Not to Do on Facebook

6) WTF is a Brand Promise and How Do You Write One?

Your brand is a lot of things. It’s a professional logo, a trademark, certain colors and a tagline. Another big part of your brand is intangible: an emotion, an impression, a personality.

Your brand promise tells the world your purpose, while providing a beacon for your marketing and guiding the direction of your customer experience. It’s what your brand is telling the world to expect from them, often a literal promise about their products or services. 

Or more realistically, your brand promise can affirm your commitment to a goal.

Create a solid brand promise with the guiding principles of the best brand promises on the planet.

Read: WTF is a Brand Promise and How Do You Write One?

5) 8 Reasons Your Business Doesn’t Appear on the First Page of Google Search

Even if you're mindful of SEO and doing the research, ranking is hard. There are many reasons why you aren't appearing on the first page of Google search. 

Maybe you’re not exactly sure what search engine optimization (SEO) means or how to be optimizing your website to rank on the first page of Google. Heck, you might even be just starting to build an online presence. 

Let's see what's affecting your SERP results in this great resource. 

Read: 8 Reasons Your Business Doesn’t Appear on the First Page of Google Search

4) 3 Mouthwatering Marketing Ideas for Catering Company Owners

Catering is a highly competitive business segment. Starting a catering business means going to battle with hundreds of other local caterers, all of whom are trying to get the biggest bite out of the pie. 

To stand out from the crowd, it’s fair to say that you’ll have to make your food and service rise above the rest. 

Whether you’re cooking up a new catering business or simmering a successful one, here are three catering and restaurant marketing ideas to help make your business the cream of the catering crop.

Read: 3 Mouthwatering Marketing Ideas for Catering Company Owners

3) 12 Fun Ways to Get Your Staff to Upsell!

Contests are the best way to drive sales in a restaurant. The creative options are endless! Employees love games and they bring a fun, competitive flare to the workplace. Selling contests can be as simple or as complex as your business goals.

Simply implementing an upsell challenge with a prize offer could be all you need to do. The competition by itself will drive higher sales. But if you’re having a hard time coming up with an original contest, this article has some fun ideas for your restaurant! 

Read: 12 Fun Ways to Get Your Staff to Upsell!

2) 7 Ways to Grow Your Instagram Audience

Instagram is a popular photo-sharing app and social network that allows users to add funky cool filters or augmented reality to their photos and videos, create Stories, post short videos and connect with others. It now has over one billion users and sky-high user engagement levels, making it an attractive brand promotional tool. 

But how do you grow your brand there? What does it take to build an Instagram audience that drives revenue? We’re here to help.

Read: 7 Ways to Grow Your Instagram Audience

1) How to Get Your Business on Google’s Right Sidebar “Knowledge Graph”

This is, hands down, our most popular article of the year. 

Almost every search for a business on Google serves up an information box on the right side of the results page. It shows the company name, phone number, hours, a link to their website, as well as pictures and reviews.

As a consumer, you love how convenient it is to get directions or check company ratings, and all your competitors have detailed, attractive information boxes when you search online.

But when you search your own company on Google, no dice. It’s either no information box, or one that’s subpar at best, which you didn’t create.

How can you add your site to Google and get your own snazzy business listing? We break it down in this in-depth resource for you.

Read: How to Get Your Business on Google’s Right Sidebar “Knowledge Graph”

BONUS: Top 5 Blog Articles Published This Year

We’re not done… in addition to the top 10 most popular articles in general, we looked over the most popular articles we published in 2019. Here’s a look at the most popular five resources from just this year.

5) HubSpot Membership and Integration Case Study: Piloxing Academy

When one of their web platforms began approaching end of life, fitness pioneer Piloxing Academy began searching for a singular solution that could facilitate the company’s growth. It wasn’t long before they were referred to Impulse Creative by another agency for a “heavy HubSpot implementation." 

Our team seized the opportunity to leverage both new and classic HubSpot tools, along with one-of-a-kind integrations, to create a multi-faceted digital space for Piloxing Academy’s worldwide network of trainers, classes and workshops.

See how Piloxing migrated its membership website hosting tools and implemented HubSpot for serious gains in efficiency and cost savings.

Read: HubSpot Membership and Integration Case Study: Piloxing Academy

4) Welcome to the New Impulse Creative Headquarters at Babcock Ranch

We experienced a major life-change this year at Impulse Creative: we moved! 

We know that business today moves at the speed of light. We see it with our clients. And we see it with ourselves.

That's why there was change in the air in 2019. We’re stoked to move our office to a new space located in Babcock Ranch, Florida. It’s a little north of Fort Myers, and it’s a vibrant, growing community.

Hear from our co-founder Remington Begg and see why Impulse Creative moved to Babcock Ranch into a new, environmentally sound space complete with walking paths and coworking space.

Read: Welcome to the New Impulse Creative Headquarters at Babcock Ranch

3) 20 Creative Ways to use HubDB on Your Website

HubSpot has no shortage of features to help you turn your website into a revenue machine. In fact, some of the tools go unnoticed from time to time. 

Maybe you saw an announcement, but you were busy creating that last great marketing campaign that brought in new customers. Or maybe you started looking into a new release, but just couldn’t wrap your head around how to use it. 

Whatever the case, sometimes we need a little help putting HubSpot’s tools to work. 

Find out how to use HubSpot's HubDB in new and creative ways on your website. Image management, job listings, personalization and more.

Read: 20 Creative Ways to use HubDB on Your Website

2) 7 Benefits to Hosting Your Website on the HubSpot Standalone CMS

Let’s face it. You can host your website on a ton of different platforms. From Wordpress to Godaddy to Squarespace to HubSpot and beyond, there is no shortage of options for businesses building a website today.

As a HubSpot partner, we’ve seen the benefits add up over the years. So if you're thinking about growth and strategic marketing, the HubSpot CMS has several benefits we shared in a great resource this year that proved quite popular. 

Read: 7 Benefits to Hosting Your Website on the HubSpot Standalone CMS

1) 42 Expert Tips and Tricks to Help You Survive #Inbound19

It’s the biggest event of the year for inbound marketers—specifically HubSpot users: INBOUND. Every year more people descend on Boston for this world-class event. And every year, attendees wish they’d heard that one piece of advice that would have saved them from that frustration… so this year we decided to help.

Veteran INBOUND attendees offer advice on surviving this huge conference so you can best prepare for an amazing #INBOUND19 experience.

Read: 42 Expert Tips and Tricks to Help You Survive #Inbound19

Here’s your chance to make sure you don’t miss an article on inbound marketing, sales or service, related to business development, focused on a specific platform or just generally part of the marketing world. Subscribe to the Impulse Creative blog today for instant access to new articles. 

You can also join the Impulse Insights crew for our bi-weekly newsletter. It’s not just another rehash of our blog articles. You’ll get new industry material curated from the Impulse team delivered to you to help you grow your business, your career and your skillset. 

And when you’re ready to truly grow, take the next step and see if Impulse Creative is the right marketing partner for you. Speak with a growth strategist today. 

Speak with a Growth Strategist

Here’s to growth through focus in 2020!