Articles about Blogging

5 Tips to Create the Perfect Blog Headline

According to David Ogilvy, whom many consider to be the “Father of Advertising”, five times as many people read the headline as the body of your copy. That was true during the reign of traditional outbound marketing and it remains true in today’s world of blogging. Crafting a perfect headline is important! Too often the headline is the most neglected part of the article. Marketers just gloss over it without much consideration. In their minds, it’s the cherry on top of their remarkable content. This is not the case! The headline is the sundae that brings readers in; your content is the cherry they are rewarded with for clicking to read the article. While creating a quality headline is important, it doesn’t have to be daunting. Here are a few simple tricks you can use if you need help:

How to Make Historical Optimization Work For You

Simply put, “Historical Optimization” means optimizing your older blog content so it's fresh,...

6 Free Sources for Finding Engaging Blog Images

A picture is worth a thousand words, probably more. When writing content for your business blog,...

7 Essential Elements of a Successful Blog Post

Writing a blog isn't easy – especially if it's not something you've done in the past. To...

5 Ways To Generate Fresh Blog Post Ideas

If you've been reading our blog for any amount of time, you know how important content is to an...

How Much Time Should You Spend on Blog Titles?

Congratulations! You just invested almost two hours writing a remarkable blog post for your company...

5 Reasons Why Every Business Needs a Blog

Blogging is not a dirty word, yet many businesses still don't believe a company blog will bring...

3 Tips for Writing About a Niche You Know Nothing About

In a world full of rainbows, butterflies, and an unlimited supply of Reese's peanut butter cups,...

Is Your Business Blog Sinking? 7 Tips to Right the Ship

You and your team have spent countless hours writing content for your business blog, but no one is...

#1 Reason You're Not Getting Results from Blogging

It's no secret that a well-written blog can have a significant impact on your business' growth....

11 Strategies for Attention Grabbing Blog Titles

It's a noisy world out there. How do we get people to read our awesome blog posts? Post titles are...

Sticking With It: 5 Tips For Keeping The Blogging Momentum

Starting a new business blog or maintaining an existing one isn't easy. In order to have a...

3 Mistakes Most Beginner Bloggers Make and How to Avoid Them

As an Inbound Marketing Consultant, much of my job involves writing blogs for my clients. No, it's...

How To Use "Editorial Use Only" Images For Blog Posts

As blog writers, we are always on the hunt for the perfect picture to complement our writing. This...

New LinkedIn Posts: The Good, The Bad & The Ugly

Today, on LinkedIn’s Blog they announced that they are opening their “Professional Publishing...

Anatomy of a Gold Medal Blog

Imagine coming in first and winning that gold medal, or reading a blog and afterward you feel like...

How to Create a Strategy for Cyber Monday

Cyber Monday can make or break a season for an online retailer. If your business has been down at...

Web Headline Writing Made EASY [with headline swipe file]

Do you know the main difference between copy that converts and copy that doesn’t? You might think...

The Vacuum Salesmen Pitch doesn't Work Anymore, and Why Sales People Need to Embrace Inbound Marketing

Gone are the days when you could go door to door to sell vacuums. How many people avoid opening the...

13 Marketing Activities to make 2013 a Success (part 1)

The Beginning of the year brings a great time to start thinking about ways to improve or grow your...
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