Articles about Branding

Brand Building Strategies to Attract Customers

Originally published in 2018, we've updated this post with new information and links for 2020. So you want to build your brand and attract lots of new customers? Great! But the truth is, “brand building” probably means something a little different than you think it does. First, brand building is more than brand awareness because brand awareness alone will NOT make it rain leads (unless of course you’re in business of giving away puppies and ice cream). Brand building is a set of strategies to improve your reputation, increase your relevance and become more visible to your potential consumers.

Four Ways To Get a Killer Business Brochure Design

Today’s marketing landscape is vast. With numerous avenues for conveying a message to potential...

10 Steps to Building a Brand to Reach Your Target Audience

There are so many elements that go into brand building; where do you even start? You want to...

How a CPG Brand Can Use Inbound Marketing to Increase Brand Awareness

CPG brands—producers and distributors of consumer-packaged goods— face quite the marketing...

Before you Rebrand in 2020, Ask Yourself These 3 Questions

In the last 3 weeks, I have heard from prospects saying “we need to rebrand” more times than I can...

4 Ways Your Brand Helps Customer Retention

Brand is many things. It’s also made up of many parts.  In its most basic definition, a brand is a...

5 Keys to Owning and Honing Your Brand Identity

A brand can be a fragile thing. Make the wrong move with your customers, and your reputation - your...

The New Slack Logo is a Great Reminder of the Power Logo Design Holds Over Us

Slack, everybody's favorite inter-office messaging app, recently updated their logo. Like just...

How to Get a Business Card Design People Won’t Throw Away

Most business cards are boring as hell. A small slip of paper with some numbers and text on it,...

What's Your "WHY?" Discovering Your Company Values & Inspiring Brand Loyalty

Think about the last advertisement that really left an impact on you. We’re not talking about that...

Why the IHOB Campaign Was Kind of a Fail

So, unless you’ve been living under a rock, on June 4th, IHOP (International House of Pancakes)...

Top 4 Brands You Should be Following on Social Media

Branding is more than just a pretty logo. It’s about consistently portraying your brand image to...

The Most Essential Elements of a Brand Voice

As your content marketing grows, more voices will join the ranks of your marketing, speaking and...

Brand Debt: Avoiding Your Company’s Most Dangerous Deficit

The terms “tech debt or technical debt” are widely understood among developers. They’re the implied...

Branding Strategy in the Social Media Era

As soon as the marketing world gets a handle on strategic branding, the whole game changes.

Humanize your Brand with Social Media

The novelty of interacting with brands on social media hasn’t really worn off yet. It’s still kind...

Why Your Brand Manual Is Essential And Not What You Think It Is

Your brand is like a person that you’ve created. It’s out in the world, meeting people and working...

Branding in the Comment Section: How to Respond to Customers on Social

By now, every business knows they need social media accounts for their brand. Unfortunately, few...

WTF is a Brand Promise and How Do You Write One?

Your brand is a lot of things. It’s a professional logo, a trademark, certain colors and a tagline....

5 Tips For Picking Your Brand or Logo Colors

Color is super powerful. It has the ability to evoke feelings in us we didn’t even know we had....

How to Create Social Media Distribution Guidelines

One of the biggest challenges businesses face during the creation of their brand’s social media...

The Color of the Year and 4 Other Design Trends for 2018

Last week, Pantone, the folks who set color standards for the earth, announced 2018’s color of the...

9 Brand Guides You Should Probably Copy & Steal* From

*Of course by copy and steal we mean study and execute better. Having a logo and some colors unique...

The Benefits of a Graphic Standards Guide

As the predominant visual mark of your brand, your logo deserves its due. You've hopefully invested...

These 6 Graphics Show the Difference Between a Logo and a Brand

If somebody asked you to describe the difference between a logo and a brand, would you be able to...
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