Articles about Branding

Write a Kick-Ass Brand Positioning Statement + Template

When someone asks, “What does your company do?” how do you answer? Do you have a concise explanation — neatly describing your business model — or do you launch into… well, a bit of a jargon-laced spiel? After all, for large complex businesses with many products/services and many personas, it can seem impossible to share all the important details about your brand in just a few words. Too many words and people start tuning out.

What’s Your Brand Archetype? Find Out With These Examples

If you were asked, “What’s your brand’s personality?,” would you know how to respond? For some...

5 Ways to Use Social Proof to Build Brand Trust, with Real Examples!

In his iconic 1984 book, Influence, psychologist Robert Cialdini focuses on the art of persuasion...

Brand Building Strategies to Attract Customers

Originally published in 2018, we've updated this post with new information and links for 2020. So...

Four Ways To Get a Killer Business Brochure Design

Today’s marketing landscape is vast. With numerous avenues for conveying a message to potential...

10 Steps to Building a Brand to Reach Your Target Audience

There are so many elements that go into brand building; where do you even start? You want to...

How a CPG Brand Can Use Inbound Marketing to Increase Brand Awareness

CPG brands—producers and distributors of consumer-packaged goods— face quite a marketing challenge...

Before you Rebrand in 2020, Ask Yourself These 3 Questions

In the last 3 weeks, I have heard from prospects saying “we need to rebrand” more times than I can...

4 Ways Your Brand Helps Customer Retention

Brand is many things. It’s also made up of many parts. In its most basic definition, a brand is a...

5 Keys to Owning and Honing Your Brand Identity

A brand can be a fragile thing. Make the wrong move with your customers, and your reputation - your...

The New Slack Logo is a Great Reminder of the Power of Logo Design

Slack, everybody's favorite inter-office messaging app, recently updated their logo. Like just...

How to Get a Business Card Design People Won’t Throw Away

Most business cards are boring as hell. A small slip of paper with some numbers and text on it,...

What's Your WHY? Discovering Company Values & Inspiring Brand Loyalty

Think about the last advertisement that really left an impact on you. We’re not talking about that...

Why the IHOB Campaign Was Kind of a Fail

So, unless you’ve been living under a rock, on June 4, 2018, IHOP (International House of Pancakes)...

Top 4 Brands You Should be Following on Social Media

Branding is more than just a pretty logo. It’s about consistently portraying your brand image to...

The Most Essential Elements of a Brand Voice

As your content marketing grows, more voices will join the ranks of your marketing, speaking and...

Brand Debt: Avoiding Your Company’s Most Dangerous Deficit

The terms “tech debt or technical debt” are widely understood among developers. They’re the implied...

Branding Strategy in the Social Media Era

As soon as the marketing world gets a handle on strategic branding, the whole game changes.

Humanize your Brand with Social Media

The novelty of interacting with brands on social media hasn’t really worn off yet. It’s still kind...

Why Your Brand Manual Is Essential And Not What You Think It Is

Your brand is like a person that you’ve created. It’s out in the world, meeting people and working...

Branding in the Comment Section: How to Respond to Customers on Social

By now, every business knows they need social media accounts for their brand. Unfortunately, few...

5 Tips For Picking Your Brand or Logo Colors

Color is super powerful. It has the ability to evoke feelings in us we didn’t even know we had....

How to Create Social Media Distribution Guidelines

One of the biggest challenges businesses face during the creation of their brand’s social media...

The Color of the Year and 4 Other Design Trends for 2018

Last week, Pantone, the folks who set color standards for the earth, announced 2018’s color of the...

9 Brand Guides You Should Probably Copy & Steal* From

*Of course by copy and steal we mean study and execute better. Having a logo and some colors unique...
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