From small businesses to solo entrepreneurs to major brands, growth is always a goal. It may be the top goal. Of course marketing is part of that discussion; it's a major building block. Whether you call it lead generation, inbound marketing, digital marketing, growth, or some other buzzword, the root of it is marketing. Marketing is essentially starting a conversation with an ideal prospect, in hopes of turning them over to sales. While there’s a lot you (or a team) can do on your own, sometimes partnering with an expert in the field can help you put your growth into hypermode.