Articles about Content Marketing

How to Connect Content to Cash

Content marketing is one of the most popular and fastest-growing strategies in the inbound methodology. And yet, a lot of content writers, marketing managers and even CEOs have a hard time connecting the value of content to their end goal of generating revenue. The old way of thinking about this is a marketing adage: “I know 50% of my marketing is working, but I don’t know which 50%.” The new way of thinking about this is: “I know exactly which content on my website is helping turn website visitors into paying customers.”

How to Create Content That Will Grab Your Audience’s Attention

With over 2 billion websites on the internet, it’s safe to say the competition is REAL. And while...

A Marketing Manager’s Guide to Getting Buy-In for Digital Initiatives

Are you a frustrated marketing manager at a company where your management team holds back on...

How Digital Marketing Continues to Change

Marketing is the beginning of a conversation with ideal prospects; it can come from many different...

Will Digital Marketing Replace Traditional Marketing?

How many years have marketers been beating the “traditional marketing is dead” drum? Since the old...

How to Pick Strategic Blog Post Ideas Using Topic Clusters

Content marketers everywhere are searching for new ways to enhance their content/blogging...

7 Tips to Adding a Podcast Strategy to Your Marketing Plan

Podcasts. They’re becoming the buzzword of the day for marketers. 

6 Valuable 1-to-1 Personalized Video Tips for Digital Communicators

Look around and you quickly see that video is all the rage. People are talking about marketing...

Why We Podcast - and You Should Too!

I admit it. I’m obsessed with podcasts. I know they aren’t new, but they’re enjoying a resurgence...

Beyond SEO: Why Blogging is Still Important

Sure, blogging affects SEO. In fact, we’ve touted the SEO benefits of blogging for a few years now. 

The Best Hospitality Brand Conversational Marketing Tactics for Your Homepage

When it comes to implementing the latest marketing strategy into your hospitality brand, you’ll...

8 Reasons Your Business Needs to Have a Digital Presence

Back in the dark ages, if your business wasn’t listed in something called a phone book, no one...

4 Secrets to Super Successful Video Marketing

Are your video marketing efforts getting you down? Do you wish you were growing a larger community,...

How to Create Emails that Convert

How do I create emails that convert? It's a common marketing and sales question. Once you realize...

Why I Need Your Sales Team for Content Creation

Writers are NOT on the front line, working directly with your prospects or customers. That’s a...

Content Marketing for Retailers: 4 Ways to Build an Audience Online

No matter where your retail company is in their business journey, the end goal is typically the...

Content Marketing vs Inbound Marketing

What You Need to Know

How to Get Started With Video Marketing

It’s no secret that video is taking content marketing by storm. With video becoming a key-part of...

Team Impulse Insight: 10 Tools, Tips and Tech We’re Thankful For

It’s been a whirlwind of a year for Team Impulse. As always, the constantly-evolving world of...

5 Quick Tips to Tweak Your Inbound Marketing Strategy and Increase Conversions

This week Ryan and I had the privilege of visiting HubSpot headquarters. We have so many exciting...

Confessions of a Content Marketer: 5 Ways to Treat your Website Writer like a Tool

20 Ways to Recycle Your Blog into a Master Piece of Content

Once is never enough, and if you’re a content marketing machine, you know exactly what I'm talking...

11 Positive Affirmations For Content Marketing

  1.  You Gave Me So Many Reasons To Care I have better things to do than to read content. We all...

3 Ways to Leverage Social Media and Attract More Visitors to Your Website

Did you know businesses just like yours are leveraging social media to drive more traffic to their...

PR vs Digital Marketing: what students need to know about their future career.

As the CEO of a growing company, it's exciting for me to go out and meet the students who will be...
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