Have you ever watched Restaurant Impossible on FoodNetwork? You know, the one with Chef Robert Irvine that begins with him touring an outdated, overpriced, and otherwise failing restaurant. At least 75% of time, you'll hear him passionately exclaim "Your menu is confused! It has no focus! You're offering hamburgers AND sushi!" At first, his criticism doesn't make sense; food is food. This logic makes sense, until you realize that the menu is from a restaurant that is on a show about failing restaurants. While the seemingly easiest way to attract the most customers is to cast a broad net and offer something for everyone, in the end, everyone ultimately ends up confused.