Articles about Content Marketing

Would Your Website End Up on Restaurant Impossible?

Have you ever watched Restaurant Impossible on FoodNetwork? You know, the one with Chef Robert Irvine that begins with him touring an outdated, overpriced, and otherwise failing restaurant. At least 75% of time, you'll hear him passionately exclaim "Your menu is confused! It has no focus! You're offering hamburgers AND sushi!" At first, his criticism doesn't make sense; food is food. This logic makes sense, until you realize that the menu is from a restaurant that is on a show about failing restaurants. While the seemingly easiest way to attract the most customers is to cast a broad net and offer something for everyone, in the end, everyone ultimately ends up confused.

Context Marketing VS. Content Marketing

Unless you’ve had your head in the clouds for the last few years, you have a grasp of the concept...

How Not to Be Creepy When Using HubSpot's Smart Content

Even if you’re brand new to the methodology behind inbound marketing, you’ve mostly likely heard of...

Content is Marketing’s DNA

If you paid attention in science class, you know that DNA is the biological molecule that’s...

What is Smart Content and Why it's Badass

Unless you’re an inbound marketing guru, you might be unfamiliar with the term “smart content.”...

4 Goals that Should be on Your Business's Resolution List

With 2013 about to be a distant memory, it’s time to think about what’s in store for 2014....

Focus on Creative Content to Build a Highly Visible Web Presence

In part because of the fact that a staggering 93% of all online experiences begin with a trip to...

Top 9 Marketing Predictions for 2014

January 1 has come and gone, and many companies are looking to set sales goals and develop...

6 Reasons to Incorporate Video into your SEO for 2014

As 2013 draws to a close, business owners are gearing up for next year and setting goals for 2014....

Signs Your Website is Doing its Job or Needs Fine-Tuning

Is Your Website Naughty or Nice? Even if you’ve been a good business owner this year, your website...

Blindsided by the Latest Google Update? Create a Game plan

A new rollout from Google can feel like your quarterback has been put on the disabled list. When...

The Vacuum Salesmen Pitch doesn't Work Anymore, and Why Sales People Need to Embrace Inbound Marketing

Gone are the days when you could go door to door to sell vacuums. How many people avoid opening the...

4 Website Elements that Help Gaining Your Visitors’ Trust

Gaining your website visitors’ trust is the basis of the success of your internet marketing. Your...

Super Bowl Commercials vs Inbound Marketing - More alike than you think!

Marketers are up against a growing fight... Today's consumers are getting better than ever at...

RIP Linked In Answers: What does it mean for Marketers

After looking through some reading on Mashable and hearing from Linked In about them stopping their...

Why High-Quality Content Matters: Improve Your Search Visibility With Cornerstone Content

A big part of SEO article marketing is publishing content on websites other than your own. By...

Is your Website Healthy? 3 Things to help your SEO

Have you paid any attention to Google's recent updates? If so, the main buzzwords that are getting...

The Future of SEO for your Website: Content Marketing

Google is notorious about being vague with its SEO guidelines but one thing is very clear: Google...
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