Articles about Customer Experience

Rethink Your Website: The Service Side of a Customer Experience Platform

This is part 4 of our Customer Experience Platform series. You can see previous installments here: Part 1: An Introduction to a Customer Experience Platform Part 2: The Marketing Side of a Customer Experience Platform Part 3: The Sales Side of a Customer Experience Platform In this installment we explore the service side of a customer experience (CX) platform. We've explored the familiar territory of thinking about your website and CMS from a marketing perspective. Then we moved into newer territory with sales. Now we head into a really new area for most brands: Thinking about it all as a customer experience platform from a service perspective.

Rethink Your Website: The Sales Side of a Customer Experience Platform

This is part 3 of our Customer Experience Platform series. You can see part 1 here and part 2 here....

Rethink Your Website: The Marketing Side of a Customer Experience Platform

Welcome to part two of exploring using your website / CMS as a customer experience platform. You...

Rethink Your Website: An Introduction to a Customer Experience Platform

It’s time to change your way of thinking. Your website and its content management system (CMS) is...

Is Customer Experience Driving Your 2020 Marketing Focus?

How you feel when interacting with a company… that’s customer experience (CX). 

Customer Service/Experience Departments The Who, How and Why

There seems to be a set of stars aligning in my life lately. In the past week, I've had the...