Articles about Customer Experience

How to Improve Your Customer Experience

Quick Takes Positive CX sprouts from listening, adapting, and understanding your customers’ needs. When your team is set up for success, that will fuel positive customer experience. A voice of the customer (VoC) program is a powerful tool to make your customers heard so that you can act on their feedback. While not the sexiest recommendation, careful documentation helps your team know where you’ve been, where you are, and where you’re going. Departments contributing to customer experience should be synchronized.

Why Your CX Strategy Needs Specific Goals

Quick takes: Your customer experience goals should reach beyond revenue and focus on being...

Building Your Customer Experience Strategy: The Foundation

Let’s talk about building a remarkable customer experience strategy. The customer experience (CX)...

What *REALLY* is Customer Experience?

Quick Takes: CX can drive brand loyalty and advocacy and greatly affect revenue and reputation....

WTF is a Brand Promise? [Definition + Examples]

By definition, a brand promise is a short but powerful phrase that tells your customers what...

The Customer Journey vs. The Buyer's Journey: What You Need to Know

The processes companies use to attract and retain customers are most commonly referred to as the...

Will the Real Customer Journey Please Stand Up? Please Stand Up 😜

The inbound marketing world is great for identifying revolutionary concepts, giving them a name...

What is the Buyer's Journey?

In a world of infinite options, there are endless ways to solve our problems. As consumers, we've...

Rethink Your Website: Customer Experience Platform with a RevOps Lens

We've taken a deep dive into the Customer Experience Platform as we see it, through the eyes of the...

Rethink Your Website: The Service Side of a Customer Experience Platform

This is part 4 of our Customer Experience Platform series. You can see previous installments here:...

Rethink Your Website: The Sales Side of a Customer Experience Platform

This is part 3 of our Customer Experience Platform series. You can see part 1 here and part 2 here....

Rethink Your Website: The Marketing Side of a Customer Experience Platform

Welcome to part two of exploring using your website / CMS as a customer experience platform. You...

Rethink Your Website: An Intro to a Customer Experience Platform

It’s time to change your way of thinking. Your website and its content management system (CMS) is...

Is Customer Experience Driving Your 2020 Marketing Focus?

How you feel when interacting with a company… that’s customer experience (CX).

Customer Service/Experience Departments The Who, How and Why

There seems to be a set of stars aligning in my life lately. In the past week, I've had the...