This is part 4 of our Customer Experience Platform series. You can see previous installments here: Part 1: An Introduction to a Customer Experience Platform Part 2: The Marketing Side of a Customer Experience Platform Part 3: The Sales Side of a Customer Experience Platform In this installment we explore the service side of a customer experience (CX) platform. We've explored the familiar territory of thinking about your website and CMS from a marketing perspective. Then we moved into newer territory with sales. Now we head into a really new area for most brands: Thinking about it all as a customer experience platform from a service perspective.