Raise your hand if you’ve ever had a client ask you, “Why am I not ranking on Google?” It’s a question that we’ve all been asked at least once throughout our career, and sometimes it’s almost impossible to answer. Google is constantly changing their algorithm, and usually, we don’t know that it’s happening until after it’s already happened. SEO isn’t getting any easier for marketers, but clients still have the desire to rank at the top of search engine results. During INBOUND 2014, I had the opportunity to attend a session by Rand Fishkin, Founder of Moz, about SEO tactics to love and leave. I didn’t know what to expect seeing as I’ve read countless articles about SEO tactics, and I’ve always left feeling even more confused. However, I left Fishkin’s session feeling inspired and ready to take action. According to Fishkin, SEO has changed in the past five years. Here’s how:
