Articles about Marketing Strategy

How Brick and Mortar Brands are Pivoting to E-Commerce to Survive

From major, national consumer brands shuttering stores to the news of Amazon profits during the 2020 coronavirus pandemic, brick and mortar brands face a difficult challenge today.

10 Categories of Tools to Help Lean Into Your Digital Marketing Strategy

The landscape of marketing technology (MarTech) and all of the tools included is nearly infinite....

A Marketing Manager’s Guide to Getting Buy-In for Digital Initiatives

Are you a frustrated marketing manager at a company where your management team holds back on...

How to Find the Time to “Do It All” in Marketing Today

We all get the same number of hours in a day. 24. Most of us have similar schedules for work time,...

Ideal Client Profiles VS Buyer Personas

Originally published in 2018. Updated with links and info in 2020. The sad truth is that most...

The Real Metrics to Measure in Online Marketing

Your online marketing needs focus. Without it, you’re just “throwing it all out there” and hoping...

5 Killer Sales and Marketing Video Strategies

Do you have a hard time leveraging video for your sales and marketing efforts? If you ask most...

How Digital Marketing Continues to Change

Marketing is the beginning of a conversation with ideal prospects; it can come from many different...

In-House Marketing Versus Marketing Agency

As a marketing manager, you’ve got your hands full. You’re ready to scale up your marketing...

Will Digital Marketing Replace Traditional Marketing?

How many years have marketers been beating the “traditional marketing is dead” drum? Since the old...

How to Close a Sale without Shaking Hands - Transitioning to a Digital Strategy

It feels like we’re all remote workers right now (April, 2020). With that remote work comes a new...

6 Marketing Tactics to Help Reallocate a Conference Marketing Budget

If there’s one constant in the world of marketing, it’s that everything changes.  Whether it’s the...

How to Move Quickly into a Digital Marketing Strategy

Where have all the leads gone? Whether you're facing the 2020 pandemic, or the changing landscape...

Data Cleaning Steps for Small Businesses

From family farms to local merchants, from mechanics to plumbers, over the years and across the...

Why a Free Consultation isn't Enough to Make a 12-Month Marketing Plan

“We’re going to go with this local company because they’re giving us a free consultation. It’ll...

Social, Search and Stats - The 3 S's to 2020 Business Growth

Want to grow your business in 2020?

What is a Marketing Audit?

You can’t know where you’re going if you don’t look around and assess your current situation.

Before you Rebrand in 2020, Ask Yourself These 3 Questions

In the last 3 weeks, I have heard from prospects saying “we need to rebrand” more times than I can...

Does Your 2020 Marketing Strategy Include Conversational Marketing?

So many shiny objects. So little time. As soon as you focus on a successful marketing tool, along...

The 4-Step Marketing Budget Process That Will Let You Win in 2020

The marketing budget. You have it in hand, you look at it, and you think one of a few things. If...

3 Genius Ways to Track Your Marketing Success: HubSpot Link Tracking

You can’t improve what you don’t measure. 

5 HubSpot Updates and 5 Definitions You Need for November

When it comes to HubSpot, there’s a LOT to keep up on every week. We’re users ourselves, and...

5 Reasons Your 2020 Marketing Plan Should Include More than Social Media

Look. It’s not you. It’s us. We just can’t make time for you anymore. It’s not that we don’t enjoy...

Best Conversational Marketing Tactics for the Digital Security Field

Your digital security company is ready for growth. You’re working on content. You’re on social...

Bring Your Marketing into Focus in 2020: Get Ahead of Your Competitors

While everyone else scrambles in the fourth quarter to meet their 2019 goals, what are you doing to...
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