Articles about Optimize Conversion Rates

Why the First Thing a New Marketing Manager Does is Critical

Maybe it’s growth. Maybe it’s change. Maybe it’s a new chapter in some way. Whatever the reason for needing a marketing manager (or similar position), if your business is looking for the right person to manage your message, keep an eye on the transition. The early time that a marketing manager comes into your business can be critical to the success of your growth plan. But let’s back up a moment, and make sure we’re on the same page. What exactly does a marketing manager do? 

5 Marketing Metrics a Conversion Report Can Uncover

What gets measured, gets improved. As marketers, we know this. Business owners and executives know...

15 Easy Steps to Track Website Conversions in Google Adwords

Your Google AdWords campaign might be performing well, with high click-through rate, low...