7 min read
Everyday, around noon, the average person is searching for a midday snack, and at around five p.m., hungry patrons again begin seeking a cure for their grumbling tummies. With one swipe of their mobile device, or just a click on a computer, a decision can be made in seconds.
If this is all happening online, why are restaurant owners and managers still using old school marketing strategies that don't work and are unable to track success? Instead, restaurants, like any other business, should start harnessing the Inbound Methodology.