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The Marketing Time Machine: 18 Throwbacks of 2007 and 6 Trends Roaring Back
Step into a time machine and set the dial for 2007. The very first iPhone was about to be revealed, a curiosity that would soon change how ...
Feeling the Squeeze from Slack and Facebook? It’s Time to Rethink Your Community’s Home
We care a lot about security and appreciate that data privacy is a challenging world to navigate right now... but you shouldn't be at the ...
Marketing Playbook Becoming Obsolete? A Leader's Guide to Winning in the AI Era
The comfortable, data-drenched world we've known for two decades is giving way to something new, something that feels surprisingly... old. ...
ChatGPT Helped Me Fix My Parents AC Unit: How Generative AI is Reshaping Decisions
I want to share two recent experiences that dramatically illustrate how generative AI is becoming a powerful alternative to traditional ...
3 Inbound Marketing Trends to Fall in Love with for 2024
Every blog post or email offers the chance to generate leads. Each channel offers a chance to produce content that can educate, entertain, ...
5 Ways to Use Social Proof to Build Brand Trust, with Real Examples!
In his iconic 1984 book, Influence, psychologist Robert Cialdini focuses on the art of persuasion and the psychology behind why we are ...
7 Short-Form Video Ideas to Promote on Social Media
No matter what kind of business you own, when it comes to sharing video on social media, short-form video “tidbits” can be a great way to ...
Social Media Posting: How Much is Too Much?
If you’ve followed Impulse Creative for any length of time, it's no secret that social media plays a huge part in inbound marketing and our ...
Social, Search and Stats - The 3 S's to 2020 Business Growth
Want to grow your business in 2020?
How to Create a Winning Social Media Strategy
[Originally published in late 2019, we continue to make updates to this advice.] As soon as you think you’ve got this social media ...
7 Ways to Grow Your Instagram Audience
Say cheese! Everyone is taking photos these days with their cell phones, from dinners to concerts to family events. It’s a good bet that a ...
5 Reasons Your 2020 Marketing Plan Needs More than Social Media
Look. It’s not you. It’s us. We just can’t make time for you anymore. It’s not that we don’t enjoy our time together. It’s just… well… ...
3 Mistakes Clothing Brands Make on Social Media
There’s no question social media is an effective measure for fashion businesses to include in their marketing strategy. It helps build ...
5 Reasons Social Media Actually Does Apply to Your Industry
“We don’t use social media. We’re B2B. Social media isn’t for our industry.”
6 Alternatives to Facebook for Social Media Marketing
Oh Facebook. What a complicated relationship we have with you. On one hand, we love the personal connections to family, old school friends, ...
How Facebook's New Focus on Groups Could Change Your Marketing
By now you’ve seen the Facebook refresh. The place where we spend most of time connecting with friends and family, sharing memes or arguing ...
The Commerce World is Evolving: Snapchat’s New Partnership with Amazon
There I stood in the produce aisle at Publix when I saw a young woman walk by wearing the trendiest dress that I NEEDED to have in my ...
Digital Marketing Versus Social Media: What's the Difference?
Digital takes the cake in the modern marketing world and social media is an important slice. But, they’re not entirely the same thing.
Top 4 Brands You Should be Following on Social Media
Branding is more than just a pretty logo. It’s about consistently portraying your brand image to build familiarity. There are several ...
Market Better Product Launches with Social Media
Movies don’t come out in theaters without a trailer first. Music albums don’t come out in stores or on iTunes without releasing a single ...
What a Great Social Media Content Plan Needs
As a retired cheerleader, I often have this recurring nightmare where I’m fully put together in my cheer uniform: bow, sneakers, and drag ...
Facebook Live Videos: 4 Factors to Consider
What Gear Do You Use? I’m sure you already figured out that Facebook makes it super easy to broadcast live video, a few clicks and boom ...
HUGE NEWS! Instagram Posting & Scheduling Using 3rd Party Magic
Think Christmas morning: you see all the presents under the tree and the anticipation is unbearable. The big moment finally comes and the ...
Top Social Media Marketing Trends You Should be Implementing
If you blink, you miss it. I’ve said this many times in the past: new online marketing tools and strategies pop-up everyday, and if you ...
3 of the Biggest Social Media Mistakes Companies Make
There’s no question social media is an effective measure for businesses to include in their marketing strategy. It helps build brand ...
7 Tasty Tips for 2018 Facebook Video Marketing
The right medium for your marketing is Facebook video and there’s absolutely no dispute about it anymore.
How to Master Facebook’s Algorithm
Do you feel like you get punched in the throat every time you look at your company’s Facebook analytics? It’s a common feeling among ...