Articles about Social Media

Social Media Posting: How Much is Too Much?

If you’ve followed Impulse Creative for any length of time, it's no secret that social media plays a huge part in inbound marketing and our own marketing. Posting relevant, engaging, and entertaining things to your Twitter, Facebook and so on is very important to both attracting and keeping customers. But there’s more to it than that. You can’t just fill everyone’s feeds with spam constantly and expect to see results. In fact, it is totally possible to post too much and get unfollowed for that reason. Instead of annoying everyone, post methodically and strategically. So let's look at some best practices on the major social media platforms marketers use.

How to Create a Winning Social Media Strategy in 2020

As soon as you think you’ve got this social media marketing thing down, something happens. It’s...

7 Ways to Grow Your Instagram Audience

Say cheese! Everyone is taking photos these days with their cell phones, from dinners to concerts...

5 Reasons Social Media Actually Does Apply to Your Industry

“We don’t use social media. We’re B2B. Social media isn’t for our industry.”

6 Alternatives to Facebook for Social Media Marketing

Oh Facebook. What a complicated relationship we have with you. On one hand, we love the personal...

How Facebook's New Focus on Groups Could Change Your Marketing

By now you’ve seen the Facebook refresh. The place where we spend most of time connecting with...

Top 4 Brands You Should be Following on Social Media

Branding is more than just a pretty logo. It’s about consistently portraying your brand image to...

HUGE NEWS! Instagram Posting & Scheduling Using 3rd Party Magic

Think Christmas morning: you see all the presents under the tree and the anticipation is...

Humanize your Brand with Social Media

The novelty of interacting with brands on social media hasn’t really worn off yet. It’s still kind...

Twitter Promote: Is this new automated ads feature right for your business?

Twitter Promote: Is this new automated ad feature right for your business?

Decoding The Mystery of Facebook Ad Pricing

We’ve all seen them. You’re just browsing your Facebook newsfeed and you see posts from from a...

Rock Your Business Insta Stories in 7 Ways!

Instagram Stories give content marketers everything they could ask for in a social network. You can...

Instagram stories now lets you go LIVE with a friend

It’s been almost a year since Instagram rolled out Instagram Stories. And now to take it a step...

3 Big-Name Brands Killin' Employee Brand Advocacy on Social

I get it. As a business owner, the thought of paying your employees to surf around on Facebook all...

3 Things You Can Learn By Following Your Competition on Twitter

Your small business doesn’t exist in a vacuum; you have competition out there making efforts...

7 Twitter Tips to Tweet Like the Pros

Twitter is an extremely profitable social media platform for your brand to be on. Regular twitter...

3 Reasons Why People are Unfollowing Your Brand on Social Media

Social media is much more in today’s world than just a place to connect with friends. When people...

8 Social Media Mistakes Many Beginners Make

If you’re just getting your company into a social media strategy, it may seem a little daunting....

How Important Are Social Media Reviews?

The world of marketing is changing and consumers are much more empowered now than ever before. Your...

7 Facebook Tips and Tricks You May Not Know

Looking to get the most of your social media marketing? Get on Facebook. Facebook is the original,...

How to Harness the Power of Word-of-Mouth Marketing

According to this study done by American Express, the average consumer tells 15 people about their...

Coming Soon: Facebook Reactions

After months and months of speculation, the announcement is official: Facebook is moving past the...

How to Use Pinterest Analytics

We recently published an article about the importance of getting your small business on Pinterest....

How to Use Customer Experience to Market to Millennials

Providing a good customer experience is important for keeping buyers of any segment, but it’s...

4 Character Length Rules to Keep in Mind For Your Brand's Social Media Posts

The most recent data shows that around 70% of active internet users, or 2 billion people, are...
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