No matter what kind of business you own, when it comes to sharing video on social media, short-form video “tidbits” can be a great way to serve information to your prospects and existing customers. What’s considered a short-form video? Short-form video refers to any video less than 10 minutes. A video longer than 10 minutes is considered long-form. According to Social Media Examiner, short-form video is popular on social media due to a number of factors, including their “snackable” nature and ability to suit our busy lives and brief attention spans.