9 min read
Color is super powerful. It has the ability to evoke feelings in us we didn’t even know we had. Anger. Fear. Passion. Envy. Love. Color is also subjective. What you may see as blue, I may see more as teal. Color has been discussed and analyzed since prehistoric painters mixed the first earth pigments from charcoal, bones and a host of other readily available minerals. Fortunately we’ve come a long way since then. I can literally “paint” your next logo design with the click of a mouse in everything from sage green to chartreuse. Color theory has evolved too.