As a business owner, you’re no doubt familiar with Yelp, a website that features business listing pages for restaurants, shops, bars, services, hotels, salons and many other types of companies. The service enables users to search for a listing, read customers’ comments and reviews, and enter posts of their own. You can also respond to individual comments and upload pictures to enhance the listing and give potential visitors a glimpse into the business. In addition to a user’s ability to add content, Yelp updates business listing pages as a means of keeping the information fresh and providing new details as they become available. This updating feature has implications for marketers seeking to boost the online presence of their companies, so it’s important to understand how to use it to your advantage.