What We’re Reading
Is Your Marketing Department the ‘Useful Idiot’ of Your Business?
In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In marketing, the outside actor here is ignorance and it's time to change that.
Conversational Copywriting for Smartphones
Where do you reach your audience? Your leads? Your customers? Is it social media? Email? Texting? The reality is, wherever they are, they're using a smartphone. Are you writing for where they're reading your content?
Two Personal Branding Articles 👇
Ann Handley offers great advice on building your personal brand by differentiating yourself on LinkedIn.
Mitch Joel says personal branding means you document the world, not yourself. In other words, your personal brand is fewer selfies and more reputation.