How's your week going? We're rocking and rolling at Impulse. And there was a ton of sharing going on the last couple weeks.
From Ground Up with John Bonini and Patrick Shea covering differences in marketing from SMB to Enterprise, to Scott Brinker pondering budget distribution between martech software and services, the conversation covered so much.
What are you reading, watching or listening to lately? Hit reply and share your favorite newsletter, podcast or book.
On with the show!
Real Quick Favor!
Want to help us out? This ballot is meant to highlight locally-owned-and-operated businesses and their services, as voted by the readers of Gulfshore Business magazine. Pop over and vote for us in the Best of Business Gulf Shore!
Christopher Lochhead has a unique perspective and brings it in his second podcast. As a 3-time Silicon Valley CMO and marketing rebel, his take on marketing (specifically during the pandemic) is different. This interview with Eddie Yoon has some great insight.
Want to "blow up" how you measure leads? Funnel Cake has you covered: Stop asking what the funnel happened to your leads. You need a clear, shared, measurable model to increase efficiency from lead to revenue. 🤯
Rand Fishkin, founder and former CEO of Moz, has been working on a new project. This market research tool looks promising. "How to discover the publications & people that influence any group of people online." Pretty exciting!
Remote work isn’t just a growing trend anymore – it has rapidly become a necessity for businesses all over the world. While we've been doing a while at Impulse, it's still good to revisit how to ensure you're not isolating yourself. This was a decent reminder.
Find yourself closing deals over the internet or a phone call? Not sure how closing deals remotely works without shaking hands? This is your digital move.
We interviewed our friend Doug Davidoff on his vast experience closing remotely. Plus we offer a conversation with our own Growth Strategist Jackie Pfriender. Yes, you really can close big deals without meeting face to face.
Remington shared this Dharmesh Shah Keynote from INBOUND 2017 calling it, "an oldie but a goodie." We're obsessed with vectors and alignment on our revenue team and our inbound team. This was a great reminder.
Can you revive a poor-performing landing page? Yes! Here are ten strategic ways to create better performing landing pages and get higher qualified leads.
People are looking at your website....and if you haven't made any changes in a while, it might be time. #JuicyBitsWithJackie
GIF Wars
This week's #gifgab winner happened out of the GIF channel. We had a birthday recently so it was all out GIFwars! What better way to celebrate from afar?
Thanks for reading!
Hey it's Dan, editor of Impulse Insights! Hopefully you found at least one valuable nugget in our newsletter 👍😀.
I'm stoked to share insights from our team and all we're doing here at Impulse Creative. Please let me know what you'd like to see in this bi-weekly digest. Simply hit reply and let's chat!
Cheers,
Dan Moyle
dan@impulsecreative.com
Love this newsletter? ❤️ Forward to someone who would benefit from it! 🚀 Or share this link and encourage your friends and colleagues to join the crew.