"There's a lot going on in the world of marketing, sales and service right now." - Captain Obvious
From marketing in a pandemic to highlighting Voices of Color in our marketing, you're likely seeing a ton of content, opinions, studies and more. It can feel overwhelming.
I appreciate you welcoming us into your world. My hope with this newsletter is to bring you content and resources to help you in your work, all from the Impulse Creative perspective. Our hope here at Impulse is to help, inspire, connect and grow with you. Ready for the latest edition? Let's get to it.
Quick note on this show from me, Dan. I found this show recently and really liked it, not thinking about how it diversified my content experience. But with the current climate in the U.S., the voice of this show struck me even deeper.
It's a show about entrepreneurs, business, marketing, technology and life. The recent two episodes (as of 6/17) focus on the Black experience in a powerful, authentic way. So I want to encourage all of us in marketing, sales and business to expand our education to include a variety of voices. Plus, the other episodes are amazing.
The pen keyboard is mightier than the sword. From headlines to social posts, writing sets you apart. How can you write a social media update that wins readers over every single time? Start with these 27 copywriting formulas. Find a favorite. Repeat.
Speaking of writing, here's a gem from MarketingProfs. Physical distancing during the current crisis is influencing the way we think and communicate. It's limiting our ability to connect effectively. How we write is changing too--for the worse. Find out why and what we need to do to fix it.
From stagnant social media growth to influencer marketing controversies, we're asking the question "Is influencer marketing dying or thriving?" This article posits that influencer marketing faces massive growth on the horizon. These must-read influencer marketing studies examine what's ahead and how marketers can prepare.
Right now we're all watching video meetings. So this news from Google surprised and delighted us. Google Meet now has a new feature they hope will make calls more enjoyable and audible.
Remember the good old days when WordPress was simply a great way to use open-source tools to build a personal blog? It was free or nearly free and everyone started building more complex sites. It didn’t take long for marketers (and businesses) to see the value, which grew the platform into a solution for businesses. A lot of people still throw the term free around when talking about WordPress. Or you might hear that it’s very inexpensive and affordable. Is that the case? We break it down in comparison to HubSpot CMS Hub.
If you're thinking about a membership site for your business, it's time to get nerdy! Membership sites, or building a community, is becoming a popular option for a lot of brands. George found this article to help you ensure your website has every feature you need to launch, manage, and grow your business. There's even a free checklist of must-haves.
Throwback to Anese Cavanaugh and her Book: "Contagious YOU"
Revenue Operations, or RevOps, aligns marketing, sales, and service for truly integrated organizations and scalable revenue growth. It's becoming a popular buzzword right now. What does that mean? We've bought in and we're all over this. Check out our Revenue Operations page and let's talk!
Strive for an effortless customer experience and streamline revenue operations throughout the customer lifecycle.
Featured Video
Are you looking for a better content creation strategy?
In this interview, George talks with Ashley Faus from Atlassian about going beyond your editorial calendar.
GIF Wars
This week's winning GIF might need an explanation*. Or maybe Jenn's share simply stands on its own.
Thanks for reading!
Hey I'm back. It's Dan, editor of Impulse Insights. Hopefully you found at least one valuable nugget in our newsletter. 😀
While I love sharing our perspective, I'm well aware that it's limited. If you hit reply, you'll get to me. Please feel free to share your perspective, wherever you are, including resources that help diversify your life. I appreciate you.
Cheers,
Dan Moyle
dan@impulsecreative.com
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*P.S. Here's the GIF explanation from Jenn: "Juli asked us in Inbound stand-up if we’d rather be have a dog the size of a hamster or a hamster the size of a dog and we rabbit-holed. Hamsters are nocturnal, but Chris informed us there are some animals that are active at both evening and morning. Which led to our new favorite word, "crepuscular animals," animals active primarily during twilight. This is distinguished from diurnal and nocturnal behavior, where an animal is active during the hours of daylight or the hours of darkness, respectively." Yep... the GIF is still weird.