ToFu: Top of the Funnel
To hear us talk around the office, you'd think that all we eat is tofu. This is not true, we're actually huge BBQ fans.
ToFu in inbound marketing refers to the top of the funnel.
With 85% of your website visitors falling into this category, it's important that you not only know who they are, but what they're looking for.
Classified as "Learners," ToFu visitors to your website are in learning mode. They're researching, checking out the different solutions to their problems, and getting a lay of the land. These visitors are very rarely ready to purchase and the best way to scare them away is to push them with salesy information.
Want to attract more ToFu visitors? Provide helpful, relevant information about the problem that they're facing. They're reward you for it.
ToFu Marketing Tip:
Prospects in "Learning Mode" tend to fall into the Top of the Funnel. They're typically interested in solutions for their problems and may not have even considered that your product can even help them yet. Focus on attracting them with relevant keywords and blog content.