The Ultimate Guide to HubSpot Reporting Features and Options.
Put Your HubSpot Reporting to Work for Your Business! 🚀
Powerful Reports are Available in HubSpot
Do you know how to use them?
One of HubSpot's greatest features is also one of its most under-served: HubSpot Reports.
You know that what gets measured gets improved. So measuring your marketing and sales efforts is critical to your business.
But do you know how to tap into the vast wealth of reports in HubSpot? We're here to help.
You can sort by type (marketing, sales, service, ABM, etc.), you can read all about each report and you can even see examples.
And if you have any questions about HubSpot training or onboarding, let us know.
We also have one-on-one training for everything HubSpot from reports to blogging.
And if you're looking for a deep dive into HubSpot, check out Sprocket Talk. We created Sprocket Talk to provide HubSpot training, updates, tutorials, interviews, and more around HubSpot and Inbound Marketing just for you.
Table of Contents
- Marketing Performance
- Contacts Created By Day
- Blog Posts views
- Blog Email subscribers
- Blog Instant Email subscribers
- Blog Daily Email subscribers
- Blog Weekly Email subscribers
- Blog Monthly Email subscribers
- Most Recent Blog Posts
- Top Blog Posts by Views
- Top Blog Posts by CTA Click-through Rate
- Top Blog Posts by Contact Conversion
- Top Blog Posts by Customer Conversion
- Blog Posts Performance
- Top Landing Pages by Submissions
- Top Landing Pages by New Contacts
- Top Landing Pages by Customers
- Landing Pages views
- Top Landing Pages by Contact Conversion
- Top Landing Pages by Customer Conversion
- Landing Pages Performance
- Top Website Pages by Views
- Website Pages views
- Top Website Pages by Contact Conversion
- Top Website Pages by Customer Conversion
- Website Pages Performance
- CMS Performance
- Sessions Over Time
- Sessions by Source
- Deal Forecast
- Sales Performance
- Sequence Reply and Meeting rates
- Sequence Replies by Step
- Top Sequences by Reply Rate
- Top Sequences by Total Enrollments
- Order Snapshot
- New Sales Processed Summary
- Sales Processed This Month vs. Goal
- Abandoned Cart Recovery
- Average Order Value by Source
- Lifetime Order Value by Source
- Net New Customers vs. Last Month
- Active Campaigns
- Landing Page Performance
- Top Landing Pages
- Blogging Performance
- Top Blog Posts
- Email Performance
- Top Emails
- Top Personas
- Deals Closed vs Goal
What gets measured gets improved. Get instant access to your traffic, leads, and customers over a set time period to ensure you're measuring what matters.
You can compare current numbers to the previous 30 days, include your goal and ensure your team is on track. You can even include offline sources.
This basic report is often included on most dashboards of successful marketers.
Contacts Created By Day
The HubSpot "Contacts Created By Day" report shows the total number of contacts created in your HubSot Portal per day within the selected date range.
This is a greaty report for marketing a sales to use for micro reporting on the contact "Leads" that matter.
You can also filter this report by day, week, month, and year. So, you can see the amount of contacts per day by those customizable date reanges.
Blog Posts views
Find out how your blog posts are performing with this high lovel look at views.
This report shows the total number of views on your HubSpot-hosted blog posts over time in a cumulative fashion. You can see your blog's growth over the last week, month or year.
Plan where you're headed when you know where you've been!
Blog Email subscribers
Email is a powerful tool in your arsenal, especially when the recipients are subscribers to your content.
Do you know how many email subscribers your blog has? This HubSpot report shows you how many people have subscribed to you blog.
Blog Instant Email subscribers
Find out how many of your blog subscribers receive an immediate email notification when you publish an article with this report.
These are hungry fans, ready for your tasty content!
Blog Daily Email subscribers
Discover how many of your blog subscribers receive a daily email notification of your published blog articles with this report.
these subscribers want a daily dose of your content. If you publish multiple times in a day, they'll get one email.
Blog Weekly Email subscribers
See how many of your blog subscribers receive a weekly email notification of your published blog articles with this report.
They'll receive a digest of your digestible content!
Blog Monthly Email subscribers
Here you can see the report on how many of your blog subscribers receive a monthly digest of your published blog articles.
Most Recent Blog Posts
With the Most Recent Blog Posts report you not only see the newest articles, but how they're performing.
Dig into the views, the clicks on your CTAs in the post and when they were published.
Top Blog Posts by Views
This at-a-glance HubSpot report shows the top blog posts by views on your HubSpot-hosted blog.
With this data, you'll know what content people love, which can help you decide whether to create more in the same flavor.
You might also consider how the promotion of popular content went down, duplicating those efforts for other content.
Top Blog Posts by CTA Click-through Rate
For a deeper look at your top-performing blog posts, this report shows you the top articles by number of CTA clicks.
You can see the publish date, the number of views, the CTA clicks and the CTA rate.
You can also choose the date range to see how your articles perform over time.
Top Blog Posts by Contact Conversion
Do you need to know which blog posts lead to the most contact form conversions?
This handy little report shows the top blog posts by number of conversions - great to show sales and discuss content needs!
Credit for the conversion is given to the last blog post somebody visited in the session which then referred them to a page where they converted into a subscriber or new contact.
Top Blog Posts by Customer Conversion
In this HubSpot report you'll see the top blog posts by number of conversions - those viewers who turned into customers.
Credit for the conversion is given to the last blog post somebody visited in the session that then referred them to a page where they converted into a customer.
Blog Posts Performance
WIth this report you can get a quick snapshot of the most important performance data from HubSpot-hosted blog posts.
You'll answer the question "How are our blog posts performing?"
See how many views your blog gets, the CTA views and conversion rate, the entrances your blog is responsible for, average time per pageview and more.
Top Landing Pages by Submissions
We all want to know the top performers.
Do you know which of your landing pages have the highest conversion rates?
Discover your top-performing landing pages with this report that shpws you the form submission rate.
Top Landing Pages by New Contacts
Which of your landing pages lead to the most new contacts?
Knowing the right questions to ask help you measure the metrics that matter.
This report shows the top HubSpot-hosted landing pages by number of new contacts created. It even figures out the view-to-contact rate - because, math.
Top Landing Pages by Customers
Your bottom line is ...the bottom line.
What content actually leads to paying customers? And which landing pages get them there?
This report shows the top HubSpot-hosted landing pages by number of customers created.
Landing Pages views
You can't measure the deeper data without top-level information. It all starts with views.
This HubSpot report shows the total number of views on your landing pages over time. Compare your current landing page views to a previous time frame to see how this year is going, and how much you need to dial up the goodness.
Top Landing Pages by Contact Conversion
Which landing pages lead to the most contact form conversions? It's important to know where your efforts are paying off.
This HubSpot report shows you the top landing pages by number of conversions.
Credit for the conversion goes to the last landing page somebody visited in the session that then referred them to a page where they converted into a subscriber or new contact.
Top Landing Pages by Customer Conversion
If it don't make dollars, it don't make cents*. Or sense.
that's the idea behind measuring customer conversion.
This HubSpot report shows you the top landing pages by number of customer conversions.
Credit for the conversion goes to the last landing page somebody visited in the session that then referred them to a page where they converted into a customer.
*Improper grammar for effect only
Landing Pages Performance
Can you rattle off how your landing pages perform when asked?
Now you can.
Get all your performance data in one spot with a quick snapshot of the most important landing page performance metrics from HubSpot-hosted landing pages in this report.
Top Website Pages by Views
Where do your website viewers go? Do you know?
In this report you'll find out by seeing the most-visited website pages by views.
This looks historically as well, even letting you know of previously-published pages and their views.
Website Pages views
How much are your website pages getting viewed?
If you want to know how many views your site is getting over a specific time frame (and who doesn't?), this report shows just that.
On this graph you'll find the total number of views on your HubSpot-hosted website pages over time. Plus it compares it to the previous time frame.
Top Website Pages by Contact Conversion
In this report you get to see the top website pages by number of conversions. Credit for the conversion is given to the last website page somebody visited in the session that then referred them to a page where they converted into a subscriber or new contact.
Top Website Pages by Customer Conversion
This report shows the top website pages by number of conversions. Credit for the conversion is given to the last website page somebody visited in the session that then referred them to a page where they converted into a subscriber or new contact.
Website Pages Performance
Want to know how many views your total site has, the number of CTA clicks, average exits per pageview, your bounce rate and more? It's all in this HubSpot report.
The Website Page Performance report shows a quick snapshot of the most important performance data from HubSpot-hosted website pages.
Content management system. Is yours managing your content well? Now you can know.
This report is a quick performance snapshot of the pages that live on your HubSpot CMS.
It brings you insights like views, CTA views, CTA clicks, entrances and exits, and more.
Sessions Over Time
Find out just how many of your web pages are getting views.
With this HubSpot report you'll see how many sessions your pages receive on HubSpot-hosted website pages, broken down by day.
You can see your popular days, and the less-trafficked days.
Looking for an overall, top-level view of website session and the kinds of visitors you're getting? You can with the Session Rport.
When you want to see session over time, broken down by new visitors and returning visitors, this report is for you.
Sessions by Source
This report shows sessions over time, split out by traffic source (ie organic search, email marketing, paid search, paid social, etc.). You can use it to get an idea of which channels send visitors to your site.
A standard report on your sales dashboard, this forecast report shows the amount of revenue for deals in each stage of your deal pipeline. The forecasted revenue is calculated by multiplying the deal amount by deal stage probability.
This report shows a summary of your sales progress. It shows contacts that have been assigned and worked by users in your CRM, and the number of deals that have been created and closed won. Use this report to get a good understanding of how your sales pipeline is progressing in the selected time range. It's also great for sales managers looking for a 2-second overview of a sales associate's current pipeline.
Sequence Reply and Meeting rates
The Sequence Reply and Meeting Rates report shows each sequence by how many contacts are enrolled and how they engage with each sequence. Use this report to figure out which sequences are working best for your team.
Sequence Replies by Step
This report shows how each step of a sequence is performing. Use it to optimize each step in your team's sequences.
Top Sequences by Reply Rate
The Top Sequences by Reply Rate report shows how contacts are engaging with each sequence. Use this report to understand your top sequences - a must-have for sales ninjas.
Top Sequences by Total Enrollments
This report shows how many contacts are enrolled in your top sequences.
Are you wanting to easyily report on your orders? With the HubSpot Order Snapshot Report, you will be able to understand sales at a more refined level.
Easily see checkouts, procesed, and completed orders.
Filter them by certain date ranges to understand your pipeline better.
Your team can also use this HubSpot report to measure abandoned cart and canceled orders. This report is customizable.
New Sales Processed Summary
With the HubSpot New Sales Processed Summary report, your team can see the total value of all new sales, and how they compare to last month.
Want to know how many contacts are associated to each deal or how many of your deals make up new sales?
Then this is the HubSpot report is for you.
You can filter the report by date range, date property, deal filter, and more. This report is customizable.
Sales Processed This Month vs. Goal
Any sales team worth it's weight is paying attention to how close or how far awy they are from hitting their sales goals.
With the HubSpot Sales Processed This Month vs. Goal report, you can easily and quickly see how your monthly sales are measuring up against your monthly goals.
Use the data from this report to support or rework your strategy to furture marketing and sales campaigns. This report is customizable.
Abandoned Cart Recovery
If you have an ecommerce shop, you will at some point in time be dealing with customers who have abandoned their carts.
The HubSpot Abandoned Cart Recovery Report helps you see how many of those abandoned carts have been recovered.
A great sales and marketing strategy is to put in place an abandoned cart workflow that send two to three automated emails that help contacts reengage with products and services they can purchase from your store.
You can filter this report by time and then use the data you find to understand how well your abandoned cart campaigns are working. This report is customizable.
Average Order Value by Source
Any savy sales and or marketing professional is always paying attention to waht source is brining your comapny the most value.
With the Average Order Value by Source report, your team can easily view the average order value for each source over a customizable time frame.
Your team can use the data from this HubSpot report to decide which sources are their best performers, and which could use a little tweak in strategy. This report is customizable.
Lifetime Order Value by Source
If you need help understanding where you should focus your sales and marketing powers, the HubSpot Lifetime Order Value by Source report might be what you are looking for.
With this HubSpot report, your team can view how much revenue each source has generated for your company over a scustomizable time frame. This report is customizable.
Net New Customers vs. Last Month
With the Net New Customers vs. Last Month report, you can see at a glance how many new customers you've attracted compared to last month. You can then use this data to judge how effective your recent sales and marketing efforts have been.
This report shows you your top campaigns, broken down by the number of contacts influenced in the selected date range.
Landing Page Performance
How do your landing pages perform overall? You can use this report to answer that question. View your landing page metrics with this quick snapshot, looking at the most important landing page performance data, all in one place.
Top Landing Pages
Do you know which landing pages are your top performers? With this report, you can tell with a quick glance. You can see the overall views and view-to-lead subission rate, then make decisions on what's working and what isn't.
Find out how your blogs perform overall and get a clear top-level view of your blog's success. See views, bounce rate, and subscribers. All good metrics to monitor.
Top Blog Posts
Pinpoint your most popular blog posts to track what's been working. You can see the most popular over different periods of time so you can track the popular content with your audience.
See how your emails perform over time, with this dynamic report. Which messages resonate, which should be revisited, and how it all comes together. Become an email expert with this report on your dashboard.
Want to know which emails perform best with opens, clicks and engagement? This is the report for you.
Whether it's for your marketing efforts, your sales strategy or supporting your service efforts, you'll want to make sure you know which emails are the top performers and dig into why that is!
This report shows you how the personas you've created perform.
Deals Closed vs Goal
This report shows revenue from closed deals, compared to your team’s quota or a custom goal. Use this report to track your team’s progress over time and to help set better sales goals. You can completely customize this HubSpot Report.
The Productivity Report shows the total number of calls, emails, notes, tasks, and meetings that your team has conducted in the selected time frame. Use this report to get a better understanding of how productive your team is with their sales activities. This report is customizable.