Wistia's video analytics show you the story behind each view. Discover who's been watching your videos, how much of each video they've watched, and which videos are providing the most value to your business.
Give your marketers and sales reps a complete view of their leads' interactions. At a glance, you can see which videos a lead has watched and what content is engaging them most.
Any viewing data will appear on the contact's timeline within HubSpot as a Wistia video event. Within the contact record, you'll be able to drill down and see video thumbnails, viewers' heatmaps, and a contact's overall video engagement percentage.
HubSpot users on Basic, Pro, and Enterprise plans can focus on their most qualified leads by including video interactions in their marketing automation tools. Use video data as criteria for your lead scoring, list segmentation, and enrollment in workflows.