Wistia

Lead Generation | Sales Enablement | Video

Capture leads with your videos and pass detailed viewing data into HubSpot. Then score, segment, and assign leads in a flash based on video triggers, ensuring each click of the play button moves the needle on critical business metrics.

Why We Love Wistia

Wistia's video analytics show you the story behind each view. Discover who's been watching your videos, how much of each video they've watched, and which videos are providing the most value to your business.

Wistia
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Generate new leads and learn more

Give your marketers and sales reps a complete view of their leads' interactions. At a glance, you can see which videos a lead has watched and what content is engaging them most.

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See video engagement on every contact record

Any viewing data will appear on the contact's timeline within HubSpot as a Wistia video event. Within the contact record, you'll be able to drill down and see video thumbnails, viewers' heatmaps, and a contact's overall video engagement percentage.

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Segment and score leads with video data

HubSpot users on Basic, Pro, and Enterprise plans can focus on their most qualified leads by including video interactions in their marketing automation tools. Use video data as criteria for your lead scoring, list segmentation, and enrollment in workflows.

Additional Resources