Buyer Persona Development

 

Who Are You Talking To?

Before you can successfully craft any marketing message, you have to know who you’re talking to.

If you’re getting discouraged by poor response rates, no conversions and few results, it’s because you’re shouting your marketing message out of a megaphone, to no one in particular.

Well defined buyer personas turn ideal customers into real human beings, making it easier to locate and talk to them effectively. Drive revenue for your business by knowing how to speak to people about what they’re interested in, when they’re interested in it.

 

The Process

Your sales department is probably using specific criteria to identify prospects. That’s the start of understanding your ideal client. Buyer personas are just different types of people within that ideal client matrix.

We’ll begin by surveying your existing customers to understand who they are, their intentions and what they think of your products or services. Then we’ll merge that information with what you know about your customers, including their objections to the sales process.

 

 

Our team goes beyond who your buyers are, to discover what they care about in the buyer’s journey, creating a matrix of details, not just a list. With the right information, you can increase conversion rates and drive value by creating messages specifically for those individuals with blogs, on social media, in ads and even with your design.

Already have the manpower but need a little assistance? We can help with the research and templates your team needs to create buyer personas. Or, book a workshop to create buyer personas with our hands-on help.

 

Our Inbound Approach

Imagine trying to get somewhere without not knowing where it was. That’s marketing without buyer personas.

Buyer personas guide all of your marketing as we help you navigate to your strategic business goals. Trust our experts to target the right buyers, at the right time in the buying cycle, for a higher ROI in all of your marketing efforts.

We're So Ready!

Reach out and let's start a conversation.

We'll talk about the future of your company, the direction of your initiatives, and what makes you tick during our consult. We want to understand who your best customers are and how we can act as an extension of your team to deliver incredible value.

Say hello to the extension of your team. 

 

Let's Get Started

Let's start a conversation about how we can help.

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Lead Scoring: The Smarketer’s Guide

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Lead Scoring: The Smarketer’s Guide

With a proper lead scoring strategy, you’ll be tracking your potential customer's behavior and web activity to determine their level of interest in your company.

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