Conversational Marketing & Chatbots

Quicker Sales and Marketing Conversions are Waiting

 

Welcome to the Fast Lane

Direct, one-on-one messaging is bypassing our clogged inboxes and unanswered phones to become the world’s prefered way to communicate. And better communication means a faster, more efficient buyer’s journey in which you’re uncovering the right questions and tactics to deliver the most relevant message possible to potential customers.

 

What sounds like a fancy subsection of marketing is essentially the same chatboxes we’ve been using for years (except smarter and sleeker). The progression of AI technology has not only made chatbots an awesome customer service option, they’re also quickly becoming a mandatory requirement of next-level sales and marketing.

With the right conversational marketing chatbots in place, you can answer every common question, qualify leads, set meetings and more, while your business benefits from strangers turning into customers, faster.

 

The Process

We’ll begin by mapping out your buyer’s journey to fully understand where and how conversational marketing will help your customers most. Our team of marketing pros will work with you to create user stories, or short descriptions of a service, as told from the perspective of a person who needs it.

Next, we’ll use role playing to create the right questions and answers, mapping out entire conversations in order to get the language and timing just right. Triggers will naturally prompt each question for smooth, flowing conversations with a chatbot that are hard to distinguish from a live person. Your buyer’s journey, user stories and project goals will help determine the scope of your chatbot and the number of conversation flows you’ll need.

 

Finally, we’ll help you to publish, analyze and improve those conversations using a combination of the best text, social media or website conversational marketing platforms for your goals.

 

Some of our favorites include:

  • Chatfuel
  • Drift
  • Twilio Studio
  • HubSpot Messages
 

Our Inbound Approach

Great marketing is all about delivering the right message to the right people at the right time. Automated communication has been a key component of that formula for years now, evolving as technology improves.

By combining our in-depth, strategic understanding of your customer’s challenges with the best conversational marketing technology on the market, our team can meet your business goals faster while helping you serve customers better than ever before.

We're So Ready!

Reach out and let's start a conversation.

We'll talk about the future of your company, the direction of your initiatives, and what makes you tick during our consult. We want to understand who your best customers are and how we can act as an extension of your team to deliver incredible value.

Say hello to the extension of your team. 

 

Let's Get Started

Let's start a conversation about how we can help.

Additional Articles & Resources

Wayfinding Growth Podcast
Subscribe to Sprocket Talk
Inbound Film - Video Marketing Tutorials
Conversational Marketing Podcast

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