Before a single word is typed on your behalf, we’ll use exercises and tools to help you discover and develop your brand voice and those of your buyer personas. Once we’ve developed a strategic, branded style for your business, we’ll move onto the crafting the details of your message page by page.
Through individual or group interviews and surveys with your team, we’ll discover everything there is to know about your business, in the way only you and your team explain it surveys. Then, we’ll supplement that information with industry and competitor research to form a complete picture. Lastly, we’ll finalize your content through a series of drafts and approvals with your stakeholders and subject matter experts.