When you acquire a new customer, the first 100 days of that relationship is crucial. You can deliver an exceptional customer experience that continues to nurture them as you cross-sell, upsell and delight them into becoming loyal lifetime customers. Or, you can watch it wither until you’re a complete stranger to your own customers.
By now, your buying cycle should be a fully developed lead machine, nurturing leads throughout the entire process of purchase consideration. But once your buyers have become customers, you need a new process to tap into their lifetime value.
How well do you have your customer lifecycle defined?
The Impulse Creative crew can help you to increase revenue by creating an intentional plan for the entire lifecycle of your customers.
We’ll start by talking to your team about what happens after someone sends you a check. Then, we’ll interview a cross-section of your customers and survey your larger customer base. With that information, we can help you to see the bigger picture of what your sales and marketing is missing, using real data.
We’ll be mapping out the entire journey of your current customers, so your business can begin to understand exactly how you’re serving and retaining your most valuable asset. Then, we’ll present a plan to enhance your customer’s experience with targeted customer marketing.