Polish your data with the help of the right partner and the right integration— no buffing required.
The Hidden Cost of Bad Data
No matter the industry, all organizations collect mounds of data about their customers, spend, performance, etc.
But in today’s age, too much attention is paid to collecting more data, as opposed to making the most of the data you already have.
Unbeknownst to many, data woes cause a lot of waste within organizations. Duplicate contacts, inconsistent formatting, inaccurate or missing data— all can lead to less efficient and more costly marketing campaigns.
In fact, a recent study found that bad data may cost companies in the U.S. as much as $3 trillion a year.
Data Cleansing Service
We'll help clean up your contact database in HubSpot and set you up for success.
- Verify up to 20,000 emails in your database
- Find and bulk merge duplicate contacts and companies
- Remove contacts that bounced, unsubscribed, haven't engaged recently, are fake entries or from free email domains
- Rationalize inconsistent free text values, including titles, roles and industries for better segmentation and reporting
- Create consistent formatting for names, companies, phone numbers and titles
- Properly associate contacts with companies and deals
Why Clean Your Data?
Increased Accuracy of Data
Enable decision-makers to get a more accurate picture of the business for daily operations, campaigns and reports. Teams trust the data, develop good habits in data capture, and work effectively together using a system of records.
Give your team superpowers to manipulate data at scale. Teams save hours each week by not exporting data to spreadsheets and wrestling with VLOOKUP, mismatching IDs and values or SQL so they can put their attention into high-impact activities instead.
Improved Customer Experience
Having multiple records for the same customer leads to wasted time and confusion amongst the team and results in missed opportunities and mistakes. By cleaning and uploading lists properly, you can minimize duplicate contact record issues.