Marketing databases decay at a rate of 23% per year. That’s a high probability your list needs to be rechecked before you can begin using it to generate new leads or customers.
When you have a new list, need to import contact lists in a CRMS, or are combining lists, we’ll ensure all of the information is correct first. We start by auditing your database to verify that all of your emails are accurate, the factor that most directly affects your conversion rates.
Then, we’ll dig into the rest of the data and use that information to segment your lists into actionable pieces (location, persona, activity dates). This strategy yields better results by giving you the details and opportunity to make your communication more specific and authentic.
Finally, we’ll wrap up our testing with a series of emails to test the audience by making sure they’re engaged and gauge their interest.