Our team understands the art of the marketing email and how to it make it work for your brand.
We’ll begin by checking the health of your contact lists and segmenting by buyer personas, or customer criteria. Then, we’ll research your buyer habits with tools and technology to discover the best day and time to reach them.
If you don’t already have an email marketing platform, we’ll help you to select the best option for your needs and budget. Then, our in-house creatives will carefully draft every word of your campaign, write compelling subject lines and create art that brings them to life. Your message will be strategically customized for each of your different audience segments before a single email is sent.
We build campaigns using the most up-to-date best practices, so you’ll get a high deliverability rate and won’t be flagged for spam. Each will include a relevant next step to increase conversions and drive results beyond engagement. Finally, we’ll test them on multiple devices and email clients to ensure a consistent experience for every recipient.
After we’ve flipped the switch, our marketing pros will carefully watch and test the whole campaign, adjusting it as needed to ensure every email is as effective as possible.