As soon as this first form is filled out, you’ve got a Marketing Qualified lead (MQL). Essentially, it’s a green light to start personally nurturing that contact towards another offer with automated email drips. Unlike the first introductory content offer, this one should be a little closer towards a purchase, like a case study, discount or free demo.

Once your lead downloads this second offer, they’re considered a Sales Qualified Lead (SQL) and are ready for a deeper nurturing email automation drip that moves them toward a purchase.

This process of identifying ideal leads, then creating and deploying strategies to reach them, is called Lead Generation and it’s the fastest way to drive new customers and grow your business.

 The next piece of your lead generation campaign is traffic-driving tools like blogs or paid ads, that drive visitors to your campaign landing pages, where the content offers we’ve created are waiting to convert new leads.

Finally, we’ll create the automated email drip campaigns that turn marketing qualified leads into sales qualified leads, and sales qualified leads into customers.

Tracking is the very last piece of your campaign. By connecting all the campaign pieces with links, we can track your campaign’s progress, ROI and cost per acquisition.