Lead Nurturing

It’s a Long Journey Without Directions

When site visitors choose to fill out a form on your website, marketers should use a strategic series of next steps to steer them toward making a purchase. Without those steps, your biggest opportunities become another list of names collecting cyberdust.   

A lead nurturing sequence works on your behalf, turning leads into qualified opportunities and/or customers by delivering automated marketing messages and triggering your sales department at the right time. When lead nurturing is done right, it’s relevant, helpful and one of your most powerful marketing tools.

If you don’t know where to start, or you’re afraid of annoying your valuable contacts, we can help.

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We'll talk about the future of your company, the direction of your initiatives, and what makes you tick during our consult. We want to understand who your best customers are and how we can act as an extension of your team to deliver incredible value.

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The Process

A lead nurturing sequence is an outline of the action you want customers to take, including an automated process to drives them toward an outcome or goal, such as making a purchase.

If you already have lead nurturing sequences in place, we’ll begin by auditing them, providing recommendations and implementing the changes. If you’re starting fresh, we can map out a custom strategy for your business, then put it into action with a tool like HubSpot or Mailchimp.



Our team begins forming your lead nurturing sequence by using the typical journey of your buyers to define the actions that usually happen before a purchase. Once we have an in-depth understanding of the information your leads need during the buyer’s journey, we can write and design a series of automated emails using related content offers and topics to guide their actions.

As your leads are being driven down the inbound funnel with a custom lead nurturing sequence, we’ll use A/B testing and best practices to analyze and maximize your results.



Our Inbound Approach

Like everything we do, your buyers are always our focus. We’ll help you to create the right lead nurturing sequence for them, not just what’s easy.

Although most lead nurturing happens through automated emails, the entire process can customized to include anything your buyers may need to close the deal:

  • Emails
  • Text messages
  • Online ads
  • Postal mail
  • Content offers
  • Custom videos
  • Discounts
  • Phone calls
  • Sales hand-offs


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