Pay Per Click Marketing

 

Find Your Tribe, Faster

When pay-per-click ads make sense for your goals, they hypertarget the exact customers you’re searching for.

Want to advertise only to 30 year old stay-at-home moms in rural Oklahoma that have recently purchased a new car? You can do that.

Pay-per-click marketing on Facebook, Google and even Bing can deliver fast results and instant traffic to your site. It’s the perfect way to boost promotion or market a product launch with incredibly trackable results.

Unfortunately, you can waste a lot of money if you’re not considering your whole conversion strategy, or constantly testing and adjusting your campaign.

 

The Process

Pay-per-click marketing can be as confusing as it is effective. But you don’t have to figure it out by yourself.

The Impulse Creative team has been helping clients with pay-per-click campaigns since the technology was created. We start by listening to you and your customers to understand your goals and challenges. If pay-per-click is a good option for the results you need, we’ll help to write, design, and implement your campaign on the social media channels or search engines that are right for your audience.

We’ll begin with an initial audit of your current pay-per-click marketing, existing content and conversion paths to understand both your assets and strategy. After we use that insight to write, design and implement your campaign, we’ll continually test and tweak it to produce the best possible results through ongoing, hands-on management.

 

 

Different Strategies for Different Goals

Pay-per-click advertising requires constant nurturing and a complete conversion path to be successful. Our team won’t turn on a single ad until the strategy is in place to convert website traffic into customers. We ensure that every penny you spend has a projectable outcome.

 

 

Once your conversion paths and website are ready for an influx in traffic, our team can begin pay-per-click advertising in two different ways, depending on your goals:

  • Awareness-based pay-per-click advertising can grow your customer base and build brand awareness and generate leads fast. Put your ad in front of the right consumers by hypertargeting them using almost any information, from zip code to job title. We leverage a full pay-per-click strategy to continually target and engage the audience you’re after. That increases overall conversion rates for a high ROI.
 
  • Intent-based pay-per-click advertising is used to find consumers who are already looking for the products or services you provide. This strategy targets keyword searches to put your brand in front of buyers ready to make a purchase. Our team does intent-based advertising better by ensuring the right keywords are used in every stage of your buyers conversion path.

We’ll help you to choose the right kind of advertising for the results you’re after. Then, we’ll ensure your success by creating calculated campaigns and continually analyze our strategy for the highest possible response and ROI.

We're So Ready!

Reach out and let's start a conversation.

We'll talk about the future of your company, the direction of your initiatives, and what makes you tick during our consult. We want to understand who your best customers are and how we can act as an extension of your team to deliver incredible value.

Say hello to the extension of your team. 

 

Let's Get Started

Let's start a conversation about how we can help.

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