The Process

Pay-per-click marketing can be as confusing as it is effective. But you don’t have to figure it out by yourself.

The Impulse Creative team has been helping clients with pay-per-click campaigns since the technology was created. We start by listening to you and your customers to understand your goals and challenges. If pay-per-click is a good option for the results you need, we’ll help to write, design, and implement your campaign on the social media channels or search engines that are right for your audience.

We’ll begin with an initial audit of your current pay-per-click marketing, existing content and conversion paths to understand both your assets and strategy. After we use that insight to write, design and implement your campaign, we’ll continually test and tweak it to produce the best possible results through ongoing, hands-on management.

Once your conversion paths and website are ready for an influx in traffic, our team can begin pay-per-click advertising in two different ways, depending on your goals:

• Awareness-based pay-per-click advertising can grow your customer base and build brand awareness and generate leads fast. Put your ad in front of the right consumers by hypertargeting them using almost any information, from zip code to job title. We leverage a full pay-per-click strategy to continually target and engage the audience you’re after. That increases overall conversion rates for a high ROI.