At the end of this two-week audit, you receive a complete video strategy including numerical scores and assessments of: your competition’s video marketing, your video hosting platform and your video SEO. We’ll explain your video analytics and what the data is saying about how well you’re accomplishing your video marketing goals and reaching your target audience.
Just like spring cleaning, we’ll help you to objectively decide which videos to keep, which to redo, which to reuse and finally, which to remove, identifying any gaps in your video marketing.
We’ll also help you to form a plan for repurposing your videos, such as live video, using existing educational content for a podcast or webinar, using video on LinkedIn and turning your content into tweets.
Finally, we’ll help you to stay on the right course by introducing you to the tools you can use to audit your own videos going forward and analyze the data that gauges their effectiveness.