More About Our Process
Our five-phase approach to website redesign helps us to understand your needs to help you reach your goals. Using in-house strategists and designers, and a streamlined process, we can redesign typical websites from concept to deployment in 60 to 90 days.
Phase 1: Discovery
Depending on your goals and your website's complexity the website discovery process can look different. Less complex sites tend to allow kickoff based on a conversation with our Growth Strategist as part of an initial consultation—a discovery call. More complex & larger websites may need a full website discovery. Based on the outcome of the initial consultation we’ll work with you to understand your timeline, your brand, and your goals.
Phase 2: Strategy
In this phase we do a deep dive into the strategy behind what will be needed to create results. Our team will define low-hanging-fruit opportunities, technical SEO considerations, and define the site structure to ensure you’re speaking to the right people at the right time throughout your redesigned website.
Phase 3: Design
Rooted in strategy our team will build custom wireframes, write & optimize unique content and create a visual experience around your brand, your business goals and the user experience (UX) that will drive results.
Phase 4: Development
After our design is approved, our in-house development team will begin building a mobile-first website that will have the ability to grow with your as your business evolves. We use the leading CMS (Content Management Systems) and will make it so that your website will be able to be implemented without your marketers & team needing to touch any code to support your website.
Phase 5: Deployment
We'll launch your website redesign with all of the support you need. Big sales improvements don’t happen overnight, so we can stick around to monitor, support, and improve your site performance until you see the results you need.