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Impulse Creative was honored at the recent INBOUND 2015 conference in Boston with a brand new award to bring home, courtesy of world-renowned software provider HubSpot. The HubSpot Impact Awards are given to Partners who excel for their clients in the areas of design, marketing, and development.
Impulse Creative earned the Best Client Smart Content award- the first of it’s kind. Since the concept of Smart Content was introduced by HubSpot last year, Impulse Creative has been leading the field in making it work for their clients. Despite the idea of Smart Content only being introduced last year, Impulse Creative is already mastering it and delivering substantial results to its clients by incorporating it. Thousands of Partners throughout the nation were eligible for the award, leading to three finalists, and Impulse Creative’s eventual win.
HubSpot’s Vice President of Sales, Peter Caputa had the following to say:
"Impulse Creative integrates inbound into every aspect of their business, marketing, and mission, and the Best Client Smart Content is a true testament to their success. Since day one as a HubSpot Partner, their agency has been creating valuable, seamless interactions for their leads, prospects, and customers. Agencies everywhere can learn from their innovative tactics and impressive growth."
“Smart Content” is the term given by HubSpot to the process of personalizing a company’s marketing message depending on who is reading the online content. By using Smart Content, the company delivers content specifically tailored to the viewer, anything from their name to their location to their job title. This little piece of personalization token makes a huge impact, to the tune of a 42% increase in performance on websites currently implementing it. Impulse Creative is proudly supplying this kind of positive effect for their clients using their now award-winning Smart Content strategy.