Ep. 16

WG016 RECAP: Conversational Marketing [ David Cancel ]

Let’s Set Sail

wiggs_Cancel_02In this week's episode of Wayfinding Growth, we recap our episode with David Cancel from Drift. To say, “It got the conversational marketing juices flowing” is an understatement.

We were wondering how long it would take David to name a book. He didn’t disappoint, it was very early in the episode when he mentioned a book, so we had to mention several books in our recap.

See them both below.

Amazingly, we never really heard David mention his podcast Seeking Wisdom and how amazing of a podcast it is. But, we love it and you should check it out if you are not already a listener.

Some of our general thoughts on the episode were:

  • David has been around awhile and is a great Jockey!
  • David is a person who’s just built to add value.
  • It is hard for him to self-promote his awesome products.

We want to get David back on to talk about growing businesses since he has grown five, if we counted right.

One thing that stuck with us is that he talked about how people would act if you walked into their business. What would you say? And that’s the premise of Conversational Marketing.

Navigational Tools

PeriscopeSo this podcast was about conversational marketing, but what we need to understand is even David said it himself, it’s a mindset, almost unlearning how we sell. Just like how we’ve dumbed down our “searches” for Google to find what we want, now you have smart devices that search with natural language.

We’re now seeing this shift of “unlearning” but good salespeople have been doing this from the beginning. Tools, like DRIFT, obviously are a good fit for companies looking to leverage it wholeheartedly. HubSpot just came out with conversations/bots and they’re free for users (to some extent). But let’s not forget Facebook Messenger, and other live chat forms.

Just like how we’ve dumbed down our “searches” for Google to find what we want, now you have smart devices that search with natural language. We’re seeing this shift of “unlearning” but good salespeople have been doing this from the beginning.

This week is sponsored by our HubSpot Launchpad workshops at Impulse Creative.

Accelerate Your HubSpot Learning

Charting the Course

WheelIn this section of the show, we map out the course for success when it comes to growing your business and using conversational marketing.

A couple topics we cover in this section are:

  • More leads doesn’t always mean more work, it means smarter work.
  • Are you a man/woman of many hats and adding a new layer to your job.
  • Being an early adopter works.
  • Humans trump hits.

How to Hack the Bermuda Triangle

map-oldWe dive right into the deep end of the pool and talk about how amazed we were with David’s choice on pirates. This also ties into his Captain Killing it choice as well.

Important things we picked from this section that you need to hear were:

Laggards – people that don’t want to change.

We talk about the book “Who Moved My Cheese” by Spencer Johnson and “Known” by Mark Schaefer.

This Week’s Captain Killing It! Or (Killing Me #FAIL)

He picked... Elon Musk

We throw out a ton of video game references and how we were excitedly confused and admire the choice.

It is simply mind blowing at some different levels.

Last but not least we talk about the long game and short game, as well as the HyperGrowth tickets that David mentioned last week.

Hyper Growth

Remember, Hit David up for a VIP access ticket to Hyper Growth.

Let’s Set Sail

CompassThank you community, for your engagement and listener-ship. If you have questions or topics you would like us to cover, let us know in the form below.

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Until next time, make sure you are doing all you can do to leave the dock of mediocrity and set sail for success.